SEO is simple.

(You know, Search Engine Optimization – getting people to your site.)

It all comes down to being popular – for good reason.

Think of it using this high school party analogy.

Let’s say it was a typical Friday afternoon back in high school, and you heard about two parties going on…

a) One of the “cool kids” was having a party
b) One of the “average kids” was having a party

Which one would everyone go to?

The cool kid party, of course.

Why?

Because the cool kid party would be…

1) The party that everyone is talking about that day in anticipation

2) The party where all the good stuff would happen that people would
be talking about on Monday morning back at school

3) Duh, it’s called the “cool kid party”…who wouldn’t want to
go to something called “the cool kid party”

And here’s how that translates into Internet SEO.

1) Get one-way links back to your site (preferably with your keyword anchor text in the link)

You want to be the one everyone is talking about. And if you are, then you are going to get a lot of one-way links back to your site from other people.

And those one-way links are probably the most important factor for SEO and getting your site ranked up high in Google’s search rankings.

So be remarkable and put amazing content on your site that other people will link to.

2) Put a lot of quality content on your site

You want to have quality content on your site so that it’s worth the visit to your website. You must deliver “the good stuff”.

3) Put your keywords in the content and title tag

Going back to our party example, everyone wants to go to the “cool kid party” just because of the name!

Getting your keywords in the content and title tag of your site is critical. This will help your visitors realize they are in the right place. And google will reward you by giving you better rankings.

BONUS TIP)
I don’t think enough SEO experts recommend putting your keywords in your website name…I know it’s obvious, but I see too many folks leaving keywords out of their website name.

Here’s proof…in the last week of August we launched the website, www.KettlebellWorkouts.com, and in less than 3 months, it’s already in the top 4 position for the keyword search, “kettlebell workouts”.

And yes, I know it’s a small niche market, but thanks to our google rankings, this website is doubling my expectations for success. And that makes me a happy kid!

So follow those 4 simple tips and you’ll get good SEO rankings without wasting thousands of dollars on the latest “SEO product” put out by the internet marketing gurus.

There’s no need to spend so much money on something so simple,

Craig Ballantyne, CSCS, MS
Creator, Online Second Paycheck System

Another weekend, another mastermind meeting for me.

This time I’m off to Vegas, last week it was San Antonio.

And I wonder if I’ll see anyone famous this week? Last week it was Chuck “The Iceman” Lidell in the San Antonio aiport (at 5:30am!), the week before it was one of the guys from Metallica at my hotel pool in South Beach.

Surely in Vegas I’ll come across someone who is famous…at the very least I’ll be hanging out with Vince Del Monte. He’s “almost famous”.

Ha! No doubt it will be good times this week. A mastermind group always is.

Some of the biggest benefits to a Mastermind group (which you can set up even in your hometown with other ambitious business owners) are…

1) They hold you accountable.

If you say you are going to do something, you sure as heck better come to the next meeting with it done. Otherwise your fellow group members are going to be disappointed. If you need some inspiration to get things done and follow through, a good mastermind group is the solution to your problem.

2) A mastermind group breeds healthy competition.

If you have any ego at all – and every successful business owner that I know wants to be the best – then you’ll get fired up when you hear about the grand plans of other members.

Of course, this is healthy competition. First of all, you’ll get fired up to help your fellow members, but their success will also motivate you to step up your game.

If you are feeling complacent, there’s nothing more powerful for getting you out of a rut than hanging around guys and gals who are kicking butt while you drag your butt.

3) A mastermind group will help you take your biz to next level.

If you isolate yourself from other business owners, I guarantee that you won’t be thinking BIG enough. You’ll be holding yourself back by staying in your comfort zone. That’s fine if you are happy with “getting by”, but if you really want to excel, you need to be around the best of the best – and that’s what a mastermind group provides.

Again, you can set one up in your hometown or even online with like-minded business owners. It doesn’t have to be the same industry.

In fact, sometimes it’s better to have outside viewpoints from folks in completely different businesses. And the great thing is that you can get powerful new ideas by transferring what’s working in other industries over to your business.

So those are the 3 main reasons I’m going to Vegas this weekend.

When I’m there, I’ll be getting some help from my group on how to get more continuity in my business and on creating 2 new products for my Turbulence Training biz.

Plus, I’ll be sharing killer tips on…

1) How to pick the right price for your product
2) The best upsell strategies
3) How to do more promos in your business
4) The truth about SEO (and the most important factor for traffic)
5) My 7 step launch sequence

(I shared a few of those last night on the Website Webinar for Online Second Paycheck clients.)

I’m stoked about Vegas this weekend, even though I don’t even care if I go to any restaurants or clubs. (In fact, I’m flying in Thursday night and flying out on Saturday night on the red-eye.)

It’s all about the Mastermind,

Craig Ballantyne, CSCS, MS

mastermind meeting

We just wrapped up another Online SuperProfits Mastermind meeting in Toronto last month, and it was the best one yet.

And I have 12 success tips I can share with you…these aren’t the advanced insider tips we share behind closed-doors, but these are some valuable time-management and business boosting tips that can help you get to the next level.

Overall, major breakthroughs were made in everyone’s businesses – even for veterans like Vince Del Monte. And it was great to see two of the best-ever OSP students – Adam Steer and Eric Wong – showing everyone how they are taking their unique fitness products to the world.

Alright, so here are 12 quick success tips that you can implement today…

1) Remove yourself from most of the mailing lists you are on

Most of us get way too much email…and we don’t need to be signed up for every business guru’s email. In fact, maybe this newsletter isn’t for you. If not, unsubscribe. It’s okay. As long as it helps your business. And if you need more time to work on projects, cutting back on guru emails is the first place to start.

2) Stop emails going to your blackberry

The only emails that should be going to your blackberry are urgent client emails or emergency family emails.

You shouldn’t be getting newsletters or friend’s emails sent here. That just wastes your time. Send all of that correspondence to a gmail account and do NOT connect that to your blackberry.

3) Just get it out. Fail forward.

Too many people are taking too long to get things done and out to the market. You are using your “perfectionism” as an excuse for your fear of failing.

Get over it.

The world isn’t going to end if you start selling your product and only make 5 sales.

In fact, getting it out there and “failing forward” will give you the necessary feedback to make it better. If you have a product and it’s done, start selling it now. Don’t wait for everything to be perfect so you can have a “big launch”.

4) Sell at $9.95 rather than not at all…

Big launches are over-rated for most people. Just make an amazing offer to your current list to get a few sales under your belt now.

If you have a product that you want to sell for $39.95 and you only have a small list, then offer it to them for only $9.95 as a “Thank You” to them for supporting you as you get started. With a list of 100 people you’ll probably get 30, 40 or event 50 people to order, and you’ll make a few hundred bucks.

On the other hand, you might not make any sales at $39.95 and you wouldn’t get any feedback on the product.

So stop procrastinating and get it out there.

When I first launched Turbulence Training in 2003, it sold for only $9.95…just so I could get it out there.

Even 10 sales of $9.95 is still a lot more than the zero sales you are making by not putting it on the market.

5) Take your deadline and cut it in half. Get it done now!

Here’s another way to attack procrastination…most people make the mistake of setting deadlines so far into the future that the deadline is no longer a part of reality.

The analogy is the college final term paper. Sure the professor announces it on the first day of class, but the end of term seems so far away, right? So no one starts working on it until the last week before it is due.

And that’s what many business owners do…they set a long-term deadline – “Oh, I’ll get my product done in the next 3 months” – but that is not a concrete deadline and time slips away and the project never gets finished.

So take your long-term deadline and cut in half – or more – and put some urgency into your work. Light a fire under your butt and you’ll get your work done a lot faster and you’ll be way ahead of the competition who is too afraid to fail and too lazy to set real deadlines.

6) Don’t worry about anyone that hates you.

Not everyone is going to like you. Sorry to burst your bubble. But this came up at the meeting and we all had to realize that some people are just going to be “haters” and you have to ignore those folks. Worry only about what your clients and prospects say about your products and services, and focus on making them happy.

7)    Leverage content (turn great emails into video into free report)

Take your best emails and videos and turn them into more in-depth content pieces such as free reports and future products. Track the response to everything you create and you’ll discover new hot topics that can turn into great sources of website traffic and even new products to offer your customers.

8)    Be the authority

You have to be the expert in your niche market. You need to have articles, videos, and interviews of you demonstrating your expertise. Use everything you have – magazine articles, interviews, TV spots, even Youtube videos – to demonstrate your credibility and overcome skepticism.

9)    No email till 3pm

In addition to cutting back on the number of emails you get, you also need to cut back on how often you check your email. After all, email sucks the productivity out of your day. The longer you can hold off on email, the more you will get done.

make money online

10) Spend 3 minutes every other day in Google Analytics to understand your online business

If you aren’t using Google Analytics or some other tool to track your website statistics, you’re leaving a lot of business on the table. It’s free, easy, and takes less than 15 minutes per week. Set up Analytics on your home page and thank you pages and find out where your traffic comes from and where it goes.

I have an entire chapter dedicated to testing and tracking website visitors in The Online Second Paycheck System.

11)    Tie in to holidays

Tying in your business promotions to current events and holidays is one of the easy ways to call more attention to your online business.

For example, in my Easy Veggie Meal Plans business, we’re having a sale to mark “World Vegetarian Day” on October 1st, and we’re creating special vegetarian eating bonuses for Thanksgiving (which I’m renaming “Thanksveganing”.)

Every week represents an opportunity for you to creatively tie-in your business to something going on in the world.

12)    How to get a full-time Virtual Assistant for only $250 per month!

This is a great tip from OSP Mastermind Member, Adam Steer of Bodyweight-Blueprint.com.

Adam went to the Manilla, Philippines version of Craigslist and advertised for a Virtual Assistant. Within a day he received several replies and worked out a deal with a VA to provide full-time service for only $250 per month.

Even though there are some small language barriers, this has freed up over 100 hours per month from Adam’s time so that he can work on the major factors in his business while delegating the minutae.

That’s a killer online success tip right there.

If you have any other tips, please let us know.

To your success,

OSP Audio Coaching Program

Craig Ballantyne
Creator, Online Second Paycheck System

PS – You also need to have passion and you need to be prolific.

More on those two success tips in a future post…

Finally…the “Website Webinar” replay is ready.

Click here to watch the Website Webinar Replay

(pretty cool technology, huh?)

It was a darn fun time, and I hope it helped you.

In the future I’ll do more, and as I get used to the technology we’ll do some live QnA. I was new to the whole thing so a little nervous and then I had to rush right off to another teleseminar. I won’t book them back to back again. Sorry!

I also want to share with you a few of the success stories of the Online Second Paycheck (OSP) System…

“3 years ago I created my first e book with the intention of supplementing my personal training income by a few hundred bucks a month.  When I finally completed it and brought it to the market… it stunk! I couldn’t sell a single book!

Then I discovered Craig’s OSP system that showed me how to restructure my offer, bring visitors to my site and make sales! Since then I have been selling 2 to 3 copies of my original book plus a few others that I’ve recently created.  The extra $1000 bucks or more per month has added to my bottom line and has allowed me and my wife to take our first vacation in over 3 years. Thanks Craig!”
Elliott Hulse, St. Petersburg

“Hey Craig, I can’t thank you enough for all of your help and all of the incredible information in the OSP System. Last November I launched the first version of my site which proved NO results. I barely made any sales and was getting no traffic. I came across your OSP in April and less than 3 months later, I totally revamped my whole site, based on the OSP System and in the first hour of my site launch, I made several hundred dollars.  Thanks Craig.”
Isabel De Los Rios
www.thedietsolutionprogram.com

“The Online Second Paycheck e-book is excellent. It takes you step by step and gives you all the ins and outs that you need to know without having to learn it the hard time consuming way on your own with trial and error. A lot of info. Big value.”
Deb Froehlich, Coach Deb Fitness, Texas

“Craig – got your OSP system and it kicks butt. No surprise there But seriously, the step by system you deliver here cleared things up for me BIG time as to how to tighten up my niche and get people to be very attracted and connected to what I am doing, who I am as well as them being highly qualified prospects. This should be part of anyone’s marketing ammunition if they want to be a success online as well as off line! I’m gonna use this stuff for my gym AND my internet biz. Once again, thanks for being a great coach, a great friend and putting out awesome information.”
Zach Even-Esh, New Jersey

“Wow! Talk about a turnkey system to make more money online! Using Craig’s OSP System, we have managed to make over $3,000 in the first month of launching our first of many products to come! Modeling Craig’s sales copy outline has proven to be BRUTALLY EFFECTIVE as our newsletter opt-in rate has been 35% and our sales conversion rate has been 6.6%! Plus, we have had an 85% upsell conversion rate by using the limited-time bonuses and call-to-action method that has been so successful for Craig.

Basically, anything that Craig says when it comes to online fitness info products will make you some serious loot. Now we just have to get more people to our site and build our list, and with Craig’s FREE newsletter we constantly get new great cutting edge ideas that have been helping us do just that. I simply cannot recommend Craig’s OSP system highly enough. It’s a complete done-for-you tried and proven blueprint to generating massive passive income so you can make more and train less! Thanks for sharing your online secrets Craig.”
BJ Gaddour

The Online Second Paycheck System has helped busy dad Sean Barker to supplement his regular income.

And the Online Second Paycheck System also helps you with Time Management and Mindset, not just creating your product or setting up your site.

Nutrition experts John Barban and Pat McGuire have used the Online Second Paycheck System to build the Online part of their nutrition consulting business.

“I just finished going through the Craig’s ‘OSP System’ and I have to say that I am blown away.  I have been studying marketing and online business for years now and never have I come across a system as pure and concise as yours for getting an instantly-profitable automatic money machine up and running in the shortest possible time.  If you’re new to marketing online then stop wasting time getting nowhere and follow Craig’s proven system for creating profitable websites.  I can vouch for the ‘Online Success Blueprint’ that Craig has created.  I even personally know some of Craig’s students that have learned from Craig, applied his methods, and have reaped the rewards – I can tell you by watching them start from scratch and grow six figure online businesses that Craig’s teachings have changed their lives.  I encourage you to make the decision NOW to follow a Mentor that can help you achieve your dreams of financial freedom and a lifestyle with more free time.  
Kyle Battis

“Craig’s OSP system made me look at marketing and branding in a whole new light. I’ve never been much of a marketing guy, but Craig’s approach made total sense to me. It was easy to implement and had a profound effect on how I market myself and my business.”
Brad Pilon, EatStopEat.com

“Hi Craig! I’m writing first of all to say thanks for the hard work you put into the OSP System. I am impressed with how much quality information you were able to pack into one product.  I wanted you to know that I’ve started using some of the techniques you mentioned in the OSP including starting a blog and using YouTube videos to increase traffic to my boot camp site.”
Concita Thomas

“Hi Craig, I was always full of ideas of how to create my perfect fitness business but I would always lose focus and try to
bring all these ideas to fruition. Unfortunately all of these projects never got finished. Having gone through the OSP course you have taught me to forget the scatter gun approach – it never works and you end up missing the target.

I have now learnt to aim like a sniper and concentrate on getting one thing done at a time. Since completing the course you have helped me really focus my mind and with the tools you recommended I am now making mammoth strides with my business both online and off. I now have two ebooks completed and both are set to go live online. I have 4 separate bootcamps running and have taken on a virtual assistant to look after the day-to-day admin which means that I can get on with the income-generating jobs. How did I achieve this?

I have a note pinned to my computer screen that reminds me that Craig has a gun to my head and will pull the trigger if I don’t get off my backside and get the project completed! I now have proper systems in place and am no longer a slave to my email. I only check my email once a day now. You were right this frees up so much more time with me. Plus I now sit down every night and plan my day ahead by block booking my time. This again has been a real time saver and means that I get all those important jobs out of the way before I tackle the less important ones. This year has been a transition year for me. You have provided me with the road map to success and I now know where I am heading!”
Andy Wallis, Isle of Man

“Whether you’re actively trying to be a full time internet marketer or salesperson, or you’re just trying to make one or two additional paychecks per month online, Craig’s OSP newsletter is an excellent tool . Even if you never plan on logging on to the web ever – the tips on productivity and energy management are worth the investment”
Alwyn Cosgrove

“Thanks Craig for your fitness online marketing expertise. I love being able to now help my international clientele achieve their fitness goals. The internet allows me to break down the barriers of time, distance and space with my digital lifestyle products.”
Jennifer Nicole Lee
Fitness Expert, Author and Lifestyle Consultant
www.jennifernicolelee.com

“Hey Craig, I received your OSP System about 3 days ago…and I’m already reaping the benefits. I’ve been fighting a stomach flu but still wanted to get things rolling. I sent an email to my small list (131 people) and implemented your techniques in “being more personal” etc.  And it worked! I checked ClickBank, and I had 4 sales of Mike’s Ab Book.  I know, it wasn’t your TT this time, but maybe next.  With just that email I’ve paid for almost half of your course.  Not bad. I’m keeping a video diary or my progress which I’ll share with you some time. Just wanted to say thanks.”
Stephen Cooper
http://stephencoopertraining.com

Hi Craig, I just want to give you a quick note to say that your OSP System freakin’ kicks butt. Easter has just finished and I watched them over 2 days. I have to tell you that my brain was over leaded with information! I have just started to re-think my currently schedule just to fit in time for product creation. You have made me think long and hard about how much my time is worth. I have confidence that this year will be entirely different, one with more freedom with time and a better lifestyle where I can start to enjoy the money I am making. I will be shooting some of my ideas across for you to look over, if you don’t mind and if you have the time =) Greatly appreciate all you are doing for people both as clients and fitness pros. Thanks again.”
Ben Barroga

“After attending the OSP seminar in person I was already sold on the value of the product. BUT the Audios are something else. I get to have everything reinforced in my mind whenever I choose instead of wasting my time channel surfing between songs I’ve heard 100 times. I now have a concrete plan of attack for my upcoming launch thanks to OSP, especially for the backend. I can’t believe how much I missed first time around at the actual seminar! Even if you are not planning to make a go of the internet, Craig’s ad copy secrets alone will put the extra bums on seats that your off line business needs and ensure your programs are full and popular year round. Craig, thankyou for over delivering once again. I look forward to being your next OSP Success story. Watch this space!”
Daniel Munday BHSc, CFT
DPM PERFORMANCE
Determination, Perspiration, Motivation = Performance

“Thanks to Craig’s help and incredible knowledge of internet marketing I was able to nearly triple the numbers from my previous three day promo sale when I ran one recently. In 72 hours I brought in over $60,000.00! Without Craig’s guidance I would still be dealing with incredible amounts of frustration and toiling in mediocrity when it comes to online sales. Now I just sit back and smile and I have Craig to thank for that.”
Jay Ferruggia

************************************************************

Looking forward to helping YOU too!

Blog winners will be announced tomorrow,

Craig Ballantyne
Creator, OnlineSecondPaycheck.com

Just a quick, but powerful affiliate marketing tip for you.

I’ve found that when you are promoting products through blogs and
emails, that NOTHING works better than sharing your personal
experience with the product.

For example, when I promote Jay Ferruggia’s muscle building
workouts, I do it by talking about my results or experiences with
one of his programs.

It gives SOCIAL PROOF to your promo, and shows that you aren’t just
doing this to take someone’s money.

You’re doing it because you BELIEVE in the product.

And that’s the best approach you can take if you are recommending my
new EasyVeggieMealPlans.com product to your list.

    Here’s what I suggest you do…

1) Click HERE to download the Vegetarian Meal Plans!!

2) Try out at least one of the recipes, if not an entire day of
eating according to that plan.

3) Blog about it or write an article about it. You can post this
article on your site, send it out by email, or even submit it to
ezinearticles.com or other directories.

4) Use your Twitter and Facebook accounts to send people to your
article.

5) Keep posting and updating your Twitter and Facebook accounts with
more meals that you try from our plan.

That’s the best way to promote a product.

It gives social proof and shows you truly stand behind what you are
recommending.

Let me know if you need any help with that, and don’t forget, your
Clickbank affiliate link for the EasyVeggieMealPlans.com site is:

=> http://YOURID.ttveggie.hop.clickbank.net/

(Just make sure to replace YOURID with your clickbank name.)

And one last thing…the pre-launch ends Friday, so make sure your
readers get over to that site today for the meal plans!

Helping you make more money online,

Craig Ballantyne, CSCS, MS
Author, Turbulence Training
Author, The Lazy Man’s Guide to Vegetarian Eating

PS – If you want to promote Turbulence Training….

…then talk about how you tried the sample TT workout or how you
followed one of my youtube videos and post your workout experience.

You might even film yourself doing a TT workout or use the program
for 4-12 weeks and take before and after photos.

That kind of social proof will help you do a killer promo!

PPS – Let me know if you have any other questions about affiliate
marketing!