I wrote most of this on the plane last week coming back from Tampa. As I boarded the plane after just 3 hours sleep, I expected to doze off pretty quickly, and for most of the 2.5 hour flight.

But…

I bought a copy of Fast Company, one of my favorite magazines, and the articles in that issue got me so pumped up and had my mind racing full of ideas that I wanted to share them with you.

Basically, over the last 2 months I’ve been at Mastermind meeting after Mastermind meeting and I truly believe I’ve seen the Future of Internet Marketing.

And it’s all about LIFESTYLE.

I’ve been talking about the need for experts to put a new twist on things for over a year now, and I think that the more you can use humor, personal stories, and even descriptions of daily activities, the greater you will succeed.

Vince Del Monte’s readers want more than just fitness info, they want to live his life.

Carrie Wilkerson’s Twitter followers want more than just business advice, they want to know how she lives her life.

And you’re readers want more than just your expertise, they want to know how you live your life.

Essentially, people will pay for access to your life if you are interesting and you can help boost their self-esteem (by offering them better fitness, more dates, increased income, etc.).

Like it or not, that’s where we are in this world, and the website owners who “get that” are going to build a killer business.

If your website can provide “VIP Access” with a “Proven Guide to Success” for what your niche market wants, you’ll be set.

I’d also mix in “user generated” content into the site so that your clients get maximum interaction with you and your VIP group, and they’ll get involved in something that they’ll never want to give up.

So whatever market you’re in, get out there and become the online authority site in the industry that is exciting and addictive to be involved with, and you’ll be the leader of your industry.

That’s essentially my Entourage Marketing strategy covered in the Online Second Paycheck System.

Click here to get your Online Blueprint to success

I could talk all day on Niche Marketing because it is that
important, and because so many folks struggle with it.

Today my buddy Cabel asked me a great question.

“I wanted to ask you about when you started TT, who was it directed
at? Who was the audience you were trying to attract?”

Great question.

He’s asking how I picked my niche.

And as I mention in the OSP seminars, I was ALWAYS very SPECIFIC
about who I was talking to…

This is my target market guy:

- Mark, 36 years old, white guy, lives in Pennsylvania with 2 kids

- works in “the office” (perhaps even Dunder-Mifflin!)

- 1 hour trip to work, 1 hour home through traffic. Hates it.

- works out at 5am, 12pm , or 9pm in basement or at work.

- Drives beige American-made minivan.

- Has toys strewn across front yard.

- House is worth $150-$250K

- Plays baseball in backyard with kids after he BBQ’s each night

- Has black hair. About 6 feet tall. 20% body fat. Skinny-fat guy.

- Played sports in college then stopped working out.

- Got married. got busy.

- Every once in a while he tries to get started again but fails
because magazine (i.e. Flex) workouts take too long and his body is
trashed by 12 sets of chest.

- Fears back injury with barbell squats or getting crushed by bench

- Loves his kids and wife to death.

- Is a low key guy but don’t mess with his family.

- Loves America and the NFL.

You know that guy?

I do. And that’s why Turbulence Training sells.

Do YOU know YOUR market that well?

If not, take 30 minutes and write down everything about your target
market that you can.

Use my “description” of Mark to guide you.

Then build your Entourage Marketing around that,

Craig Ballantyne, CSCS, MS

PS – For more help figuring out your niche and building your brand…

…you need my proven Entourage Marketing System.

Right now, I’m using it with my Veggie Meal Plans Launch and we are
over $11,000 in just 36 hours. NET PROFIT.

Just using this system:

Click here for my Online Super Profits!!

PPS – Niche marketing rhymes with “Sheesh marketing”, not “rich marketing”.