I was really bored on Saturday night when I wrote this…

…sitting in the Vegas airport waiting for the overnight flight back to Toronto…but it was worth it to have a full Sunday at home rather than spending all day in the Vegas airport and on a plane.

I had a good time in Vegas – low key, with the exception of a wild and crazy handstand pushup party on Friday night. But that’s a long story for another time.

And I had some pretty cool conversations with other business owners, so here are a few things that I learned in Vegas that will help you…

1) You are going to annoy someone.

Always.

Guaranteed.

So get over it.

What am I talking about?

A lot of folks are scared to email. They are worried it might annoy someone and then people will unsubscribe from their email list.

Well, if you’re worried that you’re going to annoy someone, I have good news for you. You’re right.

Even Mother Theresa annoyed people. So I guarantee that you will too.

You can’t please everyone. So just give great value, make it fun to be a part of your world, and make a call to action so that you can sell your products.

Some people won’t like it, don’t worry, because 100x’s more people WILL LOVE the message you send out. And those are the folks you need to focus on.

Bottom line:
Don’t be afraid to contact your readers when you have great information to share.

2) Quit being boring. Start being entertaining, personable, like-able, and “easy to relate to”.

People don’t want to do business with someone who is perfect because it makes them feel like they can’t succeed.

So if you’re perfectly polished and trying to teach people how to accomplish what you’ve done, it’s going to intimidate them and they won’t even try.

My friends Bedros Keuilian and Steve Hochman are two of the funnest, easy-going, “like-able-est” guys I know and that’s one of the main reasons they are so successful selling their Fit Body Bootcamp Licenses.

I recommend taking a page out of their books. Here’s a personal example…I received a lot of positive feedback when people saw that I drive an old 1997 Nissan Maxima.

Why?

Because they are sick of being promised fancy cars and instant riches. If you give the impression that you are a “slick rick” and perfectly polished, then you’re going to repel clients rather than attract them.

Keep it real. And have some fun.

3) Crush It

I bought copies of Gary Vaynerchuk’s new book, “Crush It” for about 10 friends of mine and I’ve never received as much positive feedback about a book as I have with this one.

Get your copy NOW. And crush it, in your own way.

4) Go deeper

Take your passion and your niche and specialize in it first. I want you to completely Crush It as the expert to your chosen market before you try and become the guru to another market.

Make it known that you are a market leader.

Not sure how to position yourself as the market leader – even if you have tons of experience?

It’s easy.

Just create a 2010 “predictions” report for your industry.

For example, if you’re an expert on time management for moms, then write a report on the 7 hottest new trends and technologies that are going to help moms save time in 2010.

That will immediately position you as the go to person for your niche. Everyone else will be a follower. And people LOVE to read about predictions so your report should get passed around to a lot of new readers.

5) Take ACTION and follow instructions from your coach and mentors.

A novel concept, huh?

But surprise-surprise, the folks in the Vegas Mastermind who made the most progress since the last meeting were the ones that used the advice they were given last time.

Massive action = massive progress.

This is why you need to be in a Mastermind – because you get proven advice from mentors, coaches, and colleagues who have been there and done that – and you get to learn from all their mistakes and experiences so that you succeed faster.

If you think you can sit at home in isolation by yourself and somehow continue to grow your business every month, you are sadly mistaken – and not making as many sales as you could be.

So get out there and get involved. Get a coach. Talk to others. Make alliances. Meet affiliates. Connect on joint ventures.

Take action today!

clickbank product

On Monday, September 21st at 12 noon EST, the Online Second Paycheck System officially goes on sale for 50% off at a one-time low introductory price of only $97, but…

Today is your one and only chance to win one of THREE free copies of the “Online Second Paycheck System”.

And it will only take you a few minutes to enter.

Just leave a short message for me in the comments section below answering…

“Why the Online Second Paycheck System would be the perfect product to finally help you create the perfect product and website to make money online.”

Feel free to share about your past and current struggles with your websites and online business that haven’t been successful and in what specific ways a simple home-based website business will help you financially and to design a better lifestyle.

I’ll go through every single one of your responses before Friday at 10am EST and I’ll choose THREE winners.

If you win, you’ll be notified by email and given access to download the complete Online Second Paycheck System, including…

money making audio program

1) The Step-by-Step Guideline to Getting Started Earning Your Online Paycheck

2) The Quickstart Online Second Paycheck Audio & Motivation Program

3) The 30-day “1 Hour Per Day” Guide to Making Your First Online Paycheck

4) An Exclusive Interview With One of the Top Executives at an Online Paycheck Company that will help you get on the fast track to using their system to create your second paycheck

I can’t wait to read your entry.

Good luck and thanks for your participation!

I look forward to hearing from you,

Craig Ballantyne
Creator, The Online Second Paycheck System

PS – Don’t miss the HALF PRICE sale that starts on Monday at 12 Noon EST…

…you’ll also get EXCLUSIVE FAST ACTION bonuses and of course, your Step-by-Step guideline to making money online.

This could be the most important online business checklist you read in your entire life. It truly contains the secrets to success for product development and promotion.

After all, I’ve built my business by doing two things right.

The first is creating the right type of programs for my market, and creating a lot of them.

The second thing I’ve done right is to tap into the power of the big payday promo, and to do them frequently without the fear of failing.

If you are struggling with your product, or having a hard time creating a big promo payday, this special report will solve your problems.

But first, let’s make sure you are creating the right products. The hottest products in the fitness industry these days focus on…

1) Abs
2) Bodypart training
3) Diet & meal plans
4) Follow-along DVD’s
5) No equipment workouts
6) Challenge workouts

Heck, you could scrap your entire business, go buy a domain like, “SlimmerAbsandThighs.com”, use the Entourage Marketing SEO strategies, create follow along no-equipment workout DVD’s (featuring challenge-type workouts) complete with bonus meal plans, and you’d be making a killing in no time.

I might have to do that myself…That’s a 6-figure paragraph right there.

Re-read it, and go TAKE ACTION on it.

Add an abs bonus to your program.

Connect with someone who can hook you up with meal plans.

Then get filming.

But if you aren’t interested in that, at least follow this “Product Development & Promo Checklist”:

1). Survey your list before you create the product. One of the cheapest ways is to survey the readers via your blog, or simply by email.

2). Be passionate about your product, your market, and the problem you are solving.

3). Never create a product unless you have a HOOK that will separate your product from the thousands of others on the market. You MUST be REMARKABLE.

4). Create a product that allows you to charge a high price and to create an even higher-priced upsell.

5). Bootstrap the product creation. Don’t spend a lot of money on filming or on a fancy site until you’ve proven the product sells. Also, if you are creating hard copies, only use a print-on-demand service.

6). Over-deliver. Throw in extra unannounced bonuses. Give at least 10x’s the value of the product in your offer. Create a really sweet offer for your sales page.

7). Release the product with at a discounted price in a pre-launch promo. This is one of the only times to discount your price.

8). Create an event to promote your product. Build up anticipation. Do something unique. How can you be remarkable? In my last promo, the blog contest I did right before my promo built up desire and anticipation for my
Fat Burning Solution promo.

9). Focus on the deadline in your promo to make folks TAKE ACTION. Without a deadline, people will take forever to “pull the trigger”. Don’t let them procrastinate.

10). Once the product launches successfully, start working on supporting products (maybe even a membership site) to get customers to stick with the program and purchase future products from you in the future.

11). Promote high-quality related affiliate products to your customer list that will help them get more results. For example, I love promoting Isabel De Los Rios’ meal plans to my fat burning workouts list.

12). Be prolific. Don’t stop creating content, having sales, producing follow up products, gathering affiliates, doing interviews, or anything that could promote your product. Always be HUSTLING!

Follow those 12 steps and you’ll have the perfect product,

Craig Ballantyne, CSCS, MS

PS – By the way…

…my favorite tip is #12. I just love creating new things and getting new solutions out to my readers.

This week I’m launching a new Kettlebell program at www.KettlebellWorkouts.com with OSP Mastermind Member Chris Lopez, and next month I’ll be launching a new Internet program called “OnlineSecondPaycheck.com”.

More details to come…