Every morning I get up and go through this routine…

a) dog walk (followed by workout on T, Th, S, Sunday)
b) 30 minutes of work on main project
c) 15 minutes writing TT article for SEO
d) and then 15 minutes reviewing 10 influential documents that help
to guide my day

And one of those is Yanik Silver’s 34 Rules for Maverick Entrepreneurs.

Today it was time to read Rule #22…and it is perfect for one of
the 2 lessons I want to teach you…

Rule #22 for Maverick Entrepreneurs states…

“Always have something else to sell (upsell, cross-sell, follow up
offer, etc.) whenever a transaction takes place. The hottest buyer
in the world is one who just gave you money.”

I wanted to review this because earlier this week I was helping out
my friends with a product launch.

While I was looking through their copy, emails, and sales pages, I
asked them, “What are you selling on your download page?”

Their answer…”Nothing yet”.

Big mistake. That’s a HOLE in their BUCKET.

You have to plug all those holes. You must have a CALL to ACTION on
every page of your website. Nothing should be letting your clients
“leak out”.

So here’s what we did…

We added my Turbulence Training for Abs program and offered their
new clients a one-time discount.

The result?

So far, 1 out of every 8 clients is taking this additional product.

And this is despite the fact that we’re using a poorly designed
shopping cart to make the offer (but that’s another story for the
OSP Inner Circle newsletter).

One out of eight clients is now giving them an extra $21.

I don’t know about you, but I’d like an extra twenty bucks in my
pocket 12.5% of the time!

Basically, that was money that was being flushed down the toilet
before we plugged that hole.

So big lesson here…go back to your website and make sure every
page is plugged up with a call to action or a special offer, with
the most important page being your download page for your product
and for your free list-building offer.

Start there first.

There’s one more lesson to be learned from this case study…and
I’ll be back later this week to tell you about it.

In the meantime, do NOT stop taking ACTION – the key to success.

Stay strong,

Craig Ballantyne, CSCS, MS

PS – I have 3 copies left of the interview I did with Bedros…

…and you can get it here for free.

Click here for the FREE Bedros interview!! 

Craig’s OSP newsletters make me look at marketing and branding in
a whole new light. I’ve never been much of a marketing guy, but
Craig’s approach made total sense to me. It was easy to implement
and had a profound effect on how I market myself and my business.
Brad Pilon, EatStopEat.com

Ok, time to finish off the top 7 tips from the Mastermind meeting…

(But don’t tell anyone I told you about these.)

Tip #4 – Deadline

At the Mastermind meeting a lot of folks were struggling with
getting things done, so I reminded them they MUST set deadlines.

Legendary copywriter John Carlton once called the deadline the
“world’s greatest invention”. That might be stretch, but it works!

Connect the deadline with a reward. For example, if you get your
e-book done by Friday at 5pm then you get to take your family to
an amusement park on Saturday.

If you don’t get it done, then you do NOT get to go.

Once you connect tasks and deadlines to “real world rewards”, I bet
you’ll start getting more stuff done.

Tip #5 – Break down your goals

When setting money goals, most folks just throw out random numbers.

For example, lots of people want to make a million bucks.

But less than 3% of them ever stop to THINK and break down that big
number into daily goals.

After all, if you want to make a million dollars, that means you
need to AVERAGE over $2739 per day.

So you need to break down how you’re going to make $2700 per day. Or
if you want to make 100K, you need to average $274/day ($1917/week).

Now you have things at a more manageable level and you can figure
out where you need to TAKE ACTION to achieve $274 per day.

Tip #6 – YOU Be the Judge

Trainers love to repeat things they hear experts say.

You know the ones that say, “Did you hear how coach Chuck Poliking
said you can increase your close grip bench press by taking 2.1g of
XYZ and using a 47.89 percent incline?”

Well, now trainers are doing the same thing with Internet Marketing.

They hear one expert say that they should give away a CD and put
people on a recurring billing program and now every trainer is
believing that is the ONLY way to do things.

Well it’s not.

Do not blindly accept what authority figures say…there are so many
Internet Marketers out there and all have found what works for them.

You need to find what works for YOU. So always be testing. But don’t
always be trusting.

Tip #7 – Be the Market Leader

I can’t stress how important this is.

You need a big idea. A HOOK. A reason why anyone should care about
your stuff. You have to be different.

Not revolutionary, just different. Just a wee bit different.

You can do that, right?

So that’s it. Overall it was one of the best Mastermind meetings
I’ve ever attended (aside from my own OSP Masterminds, of course!).

Craig Ballantyne, CSCS, MS

PS – Want to be the market leader?

You need to build your Entourage.

Discover how to do it with my proven system here:

=> http://onlinesuperprofits.com

PPS – Don’t believe me? Believe that insane mofo, Zach Even-Esh!

“Craig – got your OSP Entourage Marketing system and it kicks a*s.
Seriously, the step by system you deliver cleared things up for me
BIG time as to how to tighten up my niche and get people to be very
attracted and connected to what I am doing, who I am, as well as
them being highly qualified prospects.

This should be part of anyone’s marketing ammunition if they want to
be a success online as well as off line! I’m gonna use this stuff
for my gym AND my internet biz. The psychological tips you unveil
are pretty damn powerful and I have already put these tactics to
work in my latest product launch on line and since Thursday, I’ve
done over $5022 in net sales. Once again, thanks for being a great
coach, a great friend and putting out awesome information”
Zach Even-Esh, RealManFitness.com

Click here to get your copy of the OSP Entourage System:

=> http://www.OnlineSuperProfits.com

Looking forward to your success story.

So I just spent $12K to join a Mastermind group just to get them to
help me with a domain name…but more on that in a minute.

First, I want to share with you the top 7 tips I contributed to the
Mastermind Group I attended the other week.

This group was put together by Bedros Keuilian, a big time fitness
business coach and soon to be WORLD FAMOUS internet marketer and
Sundance Film Festival Movie Star. (More on that in the July OSP CD
of the Month).

And I think the key to a good Mastermind is giving, so here are some
of the ideas I shared over the weekend…

Tip #1 – The Audience is More Important than the Copy

If you struggle with writing copy, I have some good news for you.

Just as you can’t out-train a bad diet, you can’t “out-sell” a bad

audience. If you’re in front of the wrong people, even the best
copy in the world won’t work.

But if you focus on getting your message in front of a “starving
crowd” (people who are begging to get your info), even beginner copy
will still make a lot of sales.

So put just as much effort into attracting the right people to your
offer as you do worrying about writing perfect copy.

Tip #2 – You Still Need to Write the Best Copy You Can…

…and it should make the reader want to run their head through a
brick wall just to get your product.

Are you getting your prospects excited about the solution you have
for their problem? If yes, you’ll make sales. If not, you won’t.

In order to write copy that good, you need to be focused on giving
them a SOLUTION to their biggest PROBLEM.

Make them know you understand what they are going through, and then
give them tons of social proof that your solution will deliver all
the benefits they desire.

Get my Entourage Copy System HERE!

Tip #3 – Give Away More FREE Stuff Than You Think You Should…

…and always make it your best stuff. Trust me, from my personal
results I’ve found that the more stuff I give away for free, the
better my sales.

I give away free instruction in youtube videos, free workouts on my
blog, and free advice in a weekly podcast.

The biggest impact has been giving away the workouts on the blog.
That’s right, giving away what I sell has actually given me the
biggest boost in my sales.

So get GIVING!

OK, that’s enough for today. I’ll be back later this week with Part
II of the Top 7 Tips from the Mastermind,

Oh yeah, and about the $12K for a website name?

Well, when I came to the meeting my most pressing issue was figuring
out a name for my new Veggie Meal Plans product.

And as you know, the right name can be worth big bucks, so don’t
overlook this part of your business.

Anyways, after discussing it with the group, we didn’t come up with
anything, but 30 seconds after I sat down, I had it!

I had the name. So simple. It will work perfectly.

Money well spent!

Go Mastermind with people smarter than you,

Craig Ballantyne, CSCS, MS

PS – Want some fitness marketing tips from Bedros?

Grab a free copy of his interview here

PPS – Are you in a Mastermind group?

If not, start one tomorrow!

You can do it in person or online or even on the phone.

Just get together with other experts and help each other out.

Oh yeah, and in the Mastermind it’s just like lesson #3 above…the
more you give, the more you’ll get.