mastermind meeting

We just wrapped up another Online SuperProfits Mastermind meeting in Toronto last month, and it was the best one yet.

And I have 12 success tips I can share with you…these aren’t the advanced insider tips we share behind closed-doors, but these are some valuable time-management and business boosting tips that can help you get to the next level.

Overall, major breakthroughs were made in everyone’s businesses – even for veterans like Vince Del Monte. And it was great to see two of the best-ever OSP students – Adam Steer and Eric Wong – showing everyone how they are taking their unique fitness products to the world.

Alright, so here are 12 quick success tips that you can implement today…

1) Remove yourself from most of the mailing lists you are on

Most of us get way too much email…and we don’t need to be signed up for every business guru’s email. In fact, maybe this newsletter isn’t for you. If not, unsubscribe. It’s okay. As long as it helps your business. And if you need more time to work on projects, cutting back on guru emails is the first place to start.

2) Stop emails going to your blackberry

The only emails that should be going to your blackberry are urgent client emails or emergency family emails.

You shouldn’t be getting newsletters or friend’s emails sent here. That just wastes your time. Send all of that correspondence to a gmail account and do NOT connect that to your blackberry.

3) Just get it out. Fail forward.

Too many people are taking too long to get things done and out to the market. You are using your “perfectionism” as an excuse for your fear of failing.

Get over it.

The world isn’t going to end if you start selling your product and only make 5 sales.

In fact, getting it out there and “failing forward” will give you the necessary feedback to make it better. If you have a product and it’s done, start selling it now. Don’t wait for everything to be perfect so you can have a “big launch”.

4) Sell at $9.95 rather than not at all…

Big launches are over-rated for most people. Just make an amazing offer to your current list to get a few sales under your belt now.

If you have a product that you want to sell for $39.95 and you only have a small list, then offer it to them for only $9.95 as a “Thank You” to them for supporting you as you get started. With a list of 100 people you’ll probably get 30, 40 or event 50 people to order, and you’ll make a few hundred bucks.

On the other hand, you might not make any sales at $39.95 and you wouldn’t get any feedback on the product.

So stop procrastinating and get it out there.

When I first launched Turbulence Training in 2003, it sold for only $9.95…just so I could get it out there.

Even 10 sales of $9.95 is still a lot more than the zero sales you are making by not putting it on the market.

5) Take your deadline and cut it in half. Get it done now!

Here’s another way to attack procrastination…most people make the mistake of setting deadlines so far into the future that the deadline is no longer a part of reality.

The analogy is the college final term paper. Sure the professor announces it on the first day of class, but the end of term seems so far away, right? So no one starts working on it until the last week before it is due.

And that’s what many business owners do…they set a long-term deadline – “Oh, I’ll get my product done in the next 3 months” – but that is not a concrete deadline and time slips away and the project never gets finished.

So take your long-term deadline and cut in half – or more – and put some urgency into your work. Light a fire under your butt and you’ll get your work done a lot faster and you’ll be way ahead of the competition who is too afraid to fail and too lazy to set real deadlines.

6) Don’t worry about anyone that hates you.

Not everyone is going to like you. Sorry to burst your bubble. But this came up at the meeting and we all had to realize that some people are just going to be “haters” and you have to ignore those folks. Worry only about what your clients and prospects say about your products and services, and focus on making them happy.

7)    Leverage content (turn great emails into video into free report)

Take your best emails and videos and turn them into more in-depth content pieces such as free reports and future products. Track the response to everything you create and you’ll discover new hot topics that can turn into great sources of website traffic and even new products to offer your customers.

8)    Be the authority

You have to be the expert in your niche market. You need to have articles, videos, and interviews of you demonstrating your expertise. Use everything you have – magazine articles, interviews, TV spots, even Youtube videos – to demonstrate your credibility and overcome skepticism.

9)    No email till 3pm

In addition to cutting back on the number of emails you get, you also need to cut back on how often you check your email. After all, email sucks the productivity out of your day. The longer you can hold off on email, the more you will get done.

make money online

10) Spend 3 minutes every other day in Google Analytics to understand your online business

If you aren’t using Google Analytics or some other tool to track your website statistics, you’re leaving a lot of business on the table. It’s free, easy, and takes less than 15 minutes per week. Set up Analytics on your home page and thank you pages and find out where your traffic comes from and where it goes.

I have an entire chapter dedicated to testing and tracking website visitors in The Online Second Paycheck System.

11)    Tie in to holidays

Tying in your business promotions to current events and holidays is one of the easy ways to call more attention to your online business.

For example, in my Easy Veggie Meal Plans business, we’re having a sale to mark “World Vegetarian Day” on October 1st, and we’re creating special vegetarian eating bonuses for Thanksgiving (which I’m renaming “Thanksveganing”.)

Every week represents an opportunity for you to creatively tie-in your business to something going on in the world.

12)    How to get a full-time Virtual Assistant for only $250 per month!

This is a great tip from OSP Mastermind Member, Adam Steer of Bodyweight-Blueprint.com.

Adam went to the Manilla, Philippines version of Craigslist and advertised for a Virtual Assistant. Within a day he received several replies and worked out a deal with a VA to provide full-time service for only $250 per month.

Even though there are some small language barriers, this has freed up over 100 hours per month from Adam’s time so that he can work on the major factors in his business while delegating the minutae.

That’s a killer online success tip right there.

If you have any other tips, please let us know.

To your success,

OSP Audio Coaching Program

Craig Ballantyne
Creator, Online Second Paycheck System

PS – You also need to have passion and you need to be prolific.

More on those two success tips in a future post…

Success isn’t complex. Making more money online is simple.

Yes, it’s simple. But it’s not easy. You need to do some work and just as
importantly, you need someone to show you the way.

Nothing helped me more than investing in my education – from manuals to
coaching to full-on Masterminds, those are all guaranteed to give me a sweet
return on my investment.

And in addition to those “locks”, here are 5 other “secrets” to success
(”secrets” of course, that everyone should know, but doesn’t always act on).

1) TAKE ACTION.

Period.

There’s nothing more important than taking action. An article about Sam
Walton – founder of Walmart – claimed that he was less afraid of failure
than anyone else the author ever met.

And that’s why he was out there taking action everyday.

2) Fill a GAP in the marketplace.

From my Veggie Meal Plans, to my Kettlebell program, to my bodyweight
programs, all of these have been in response to feedback from clients and
prospects.

They showed me the way to a hole in the marketplace and I filled it.

At a recent Mastermind meeting, my friend Barry Dunlop recommmended an old
classic book, “The Secret to Money is Having Some” by Stuart Wilde.

Internet Marketing legend Perry Belcher, who was sitting beside me, said the
book could be summed up in 2 sentences.

i) Identify a problem people are having.

ii) Solve it.

That’s it. That’s all you need to do.

3) Create Converting Content & Copy

The content needs to be the problem, and your copy needs to convince your
prospects you have the solution.

That’s it.

It’s nothing more than that simple.

You might need more help with that last one, and that goes beyond what I can
fit into a single email – one that anyone would have the patience to read of
course.

In fact, something that important needs an entire book dedicated to it…

More info to come,

Craig Ballantyne, CSCS, MS

PS – If you want a complete guide to success…

…get your copy of the Online Second Paycheck System.

Picking our 3 winners of the Online Second Paycheck System was one of the hardest things I’ve had to do in a long time…even as hard as picking the winners in the TT Transformation Contest…

I want to thank everyone for entering and for making this such a positive experience. It is great to hear about everyone’s passion for success.

But after 3 hours and 11 minutes of reading, re-reading, deliberating, and re-reading a 3rd time, I’ve picked our 3 winners of a free copy for the OSP System.

Congratulations to…

1) Norma Rickman

2) Steve Benvenutti

3) Karen

I will email you the download link to the Online Second Paycheck System and we all look forward to hearing about your success.

I want to thank you all again, and remind everyone about the 12-hour VIP pre-sale starting Sunday at midnight EST. You’ll receive an email allowing you to save an EXTRA $20 off the 50% off sale.

Stay tuned!

And now here are the 3 winning entries.

Norma Rickman

“There are MANY reasons why I need the “Online Second Paycheck System.” The biggest is that I quit my job and moved from Texas back to Canada to be closer to my family. Now, I have a cute little house, but not even a crappy little job at the present–so I could call your system the “Online First Paycheck System!”

Plus, I’m out here in Podunkville, so jobs aren’t really plentiful. I’ve got faith that I will find a way to make money online, with the proper direction. There are so many systems out there where so-called “gurus” promise the moon. I want to learn from someone who has really put in the hours and worked hard for their success, not merely farmed out the work to someone in Indonesia and reaped the profits.

I have been running a blog for a few months now, providing lots of good content for folks. I think it’s necessary to give before you get. I also have a fitness/weight loss blog where I’m starting to get some interest (of course I’m an affiliate of TT!) I have to say, of any of the products that I’m an affiliate marketer for, you provide some of the very best support out there.

But with my main blog, I’ve been trying to give back to other adults who find themselves back in the classroom after a break; now I’m ready for a little “getting,” and that’s where your system could show me the way. With the right guidance, I can apply my hard work and talent to be successful and be able to give back to my family and causes that are important to me.

Thanks for your consideration, Craig. Good luck to all in winning this terrific prize.”
Norma Rickman

Steve Benvenutti

“Craig, You’ve been my fitness coach for a couple of years now and I would like for you to be my Business coach now. If The Online Second Paycheck system is anything like TT I know I would benefit from it.

I’ve been trying to make money online for years now with little to no success. I just have never been able to get any real traction from any of my projects. My latest attempt which is a drop ship type company has been my best effort but something is still missing.

I spend hours of what I call “divorce time” on the computer with little to show for it and my Wife is getting increasingly impatient with it all. She doesn’t understand that all I need is just a little break and everything will be okay. Or, will it?

I’m not sure what is it that keeps me coming back to this keyboard night after night e-mailing, posting and writing amidst the lack of success. Perhaps it’s something that I’ve already learned from you with TT, and that’s to never give up.

I really want to be a successful with my online ventures, I really do. But I cant spend anymore money on it or I WILL be divorced. It’s bad enough that I’ve accrued plenty of debt to date. I know I have the drive to make it work, I just think I’m lacking good directions. Please consider me for the Online Second Paycheck System give away. I Know I would make you proud. Thanks.”
Steve

Karen

“Have been with you and following you for several years, I know you can help me put my business back to operating.

My in-home training business has gone south for 2 reasons, the economy and secondly I am a full time caregiver for my husband who is paralyzed and on dialysis – his health and overall condition is failing and going on-line is the only way to save my business. I have been ready to let my business go because I am just not making enough money to justify it.

Not being really computer savvy and just beginning to go on-line, I need all the help I can get to try to make an on-line business successful enough to save me. My ability to do anything different is not possible due to my husbands health and online appears to be my only salvation.

I appreciate this opportunity Craig and know you are the go-to guy to make it happen.”
Karen

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Can’t wait to hear your success stories,

Craig Ballantyne

Finally…the “Website Webinar” replay is ready.

Click here to watch the Website Webinar Replay

(pretty cool technology, huh?)

It was a darn fun time, and I hope it helped you.

In the future I’ll do more, and as I get used to the technology we’ll do some live QnA. I was new to the whole thing so a little nervous and then I had to rush right off to another teleseminar. I won’t book them back to back again. Sorry!

I also want to share with you a few of the success stories of the Online Second Paycheck (OSP) System…

“3 years ago I created my first e book with the intention of supplementing my personal training income by a few hundred bucks a month.  When I finally completed it and brought it to the market… it stunk! I couldn’t sell a single book!

Then I discovered Craig’s OSP system that showed me how to restructure my offer, bring visitors to my site and make sales! Since then I have been selling 2 to 3 copies of my original book plus a few others that I’ve recently created.  The extra $1000 bucks or more per month has added to my bottom line and has allowed me and my wife to take our first vacation in over 3 years. Thanks Craig!”
Elliott Hulse, St. Petersburg

“Hey Craig, I can’t thank you enough for all of your help and all of the incredible information in the OSP System. Last November I launched the first version of my site which proved NO results. I barely made any sales and was getting no traffic. I came across your OSP in April and less than 3 months later, I totally revamped my whole site, based on the OSP System and in the first hour of my site launch, I made several hundred dollars.  Thanks Craig.”
Isabel De Los Rios
www.thedietsolutionprogram.com

“The Online Second Paycheck e-book is excellent. It takes you step by step and gives you all the ins and outs that you need to know without having to learn it the hard time consuming way on your own with trial and error. A lot of info. Big value.”
Deb Froehlich, Coach Deb Fitness, Texas

“Craig – got your OSP system and it kicks butt. No surprise there But seriously, the step by system you deliver here cleared things up for me BIG time as to how to tighten up my niche and get people to be very attracted and connected to what I am doing, who I am as well as them being highly qualified prospects. This should be part of anyone’s marketing ammunition if they want to be a success online as well as off line! I’m gonna use this stuff for my gym AND my internet biz. Once again, thanks for being a great coach, a great friend and putting out awesome information.”
Zach Even-Esh, New Jersey

“Wow! Talk about a turnkey system to make more money online! Using Craig’s OSP System, we have managed to make over $3,000 in the first month of launching our first of many products to come! Modeling Craig’s sales copy outline has proven to be BRUTALLY EFFECTIVE as our newsletter opt-in rate has been 35% and our sales conversion rate has been 6.6%! Plus, we have had an 85% upsell conversion rate by using the limited-time bonuses and call-to-action method that has been so successful for Craig.

Basically, anything that Craig says when it comes to online fitness info products will make you some serious loot. Now we just have to get more people to our site and build our list, and with Craig’s FREE newsletter we constantly get new great cutting edge ideas that have been helping us do just that. I simply cannot recommend Craig’s OSP system highly enough. It’s a complete done-for-you tried and proven blueprint to generating massive passive income so you can make more and train less! Thanks for sharing your online secrets Craig.”
BJ Gaddour

The Online Second Paycheck System has helped busy dad Sean Barker to supplement his regular income.

And the Online Second Paycheck System also helps you with Time Management and Mindset, not just creating your product or setting up your site.

Nutrition experts John Barban and Pat McGuire have used the Online Second Paycheck System to build the Online part of their nutrition consulting business.

“I just finished going through the Craig’s ‘OSP System’ and I have to say that I am blown away.  I have been studying marketing and online business for years now and never have I come across a system as pure and concise as yours for getting an instantly-profitable automatic money machine up and running in the shortest possible time.  If you’re new to marketing online then stop wasting time getting nowhere and follow Craig’s proven system for creating profitable websites.  I can vouch for the ‘Online Success Blueprint’ that Craig has created.  I even personally know some of Craig’s students that have learned from Craig, applied his methods, and have reaped the rewards – I can tell you by watching them start from scratch and grow six figure online businesses that Craig’s teachings have changed their lives.  I encourage you to make the decision NOW to follow a Mentor that can help you achieve your dreams of financial freedom and a lifestyle with more free time.  
Kyle Battis

“Craig’s OSP system made me look at marketing and branding in a whole new light. I’ve never been much of a marketing guy, but Craig’s approach made total sense to me. It was easy to implement and had a profound effect on how I market myself and my business.”
Brad Pilon, EatStopEat.com

“Hi Craig! I’m writing first of all to say thanks for the hard work you put into the OSP System. I am impressed with how much quality information you were able to pack into one product.  I wanted you to know that I’ve started using some of the techniques you mentioned in the OSP including starting a blog and using YouTube videos to increase traffic to my boot camp site.”
Concita Thomas

“Hi Craig, I was always full of ideas of how to create my perfect fitness business but I would always lose focus and try to
bring all these ideas to fruition. Unfortunately all of these projects never got finished. Having gone through the OSP course you have taught me to forget the scatter gun approach – it never works and you end up missing the target.

I have now learnt to aim like a sniper and concentrate on getting one thing done at a time. Since completing the course you have helped me really focus my mind and with the tools you recommended I am now making mammoth strides with my business both online and off. I now have two ebooks completed and both are set to go live online. I have 4 separate bootcamps running and have taken on a virtual assistant to look after the day-to-day admin which means that I can get on with the income-generating jobs. How did I achieve this?

I have a note pinned to my computer screen that reminds me that Craig has a gun to my head and will pull the trigger if I don’t get off my backside and get the project completed! I now have proper systems in place and am no longer a slave to my email. I only check my email once a day now. You were right this frees up so much more time with me. Plus I now sit down every night and plan my day ahead by block booking my time. This again has been a real time saver and means that I get all those important jobs out of the way before I tackle the less important ones. This year has been a transition year for me. You have provided me with the road map to success and I now know where I am heading!”
Andy Wallis, Isle of Man

“Whether you’re actively trying to be a full time internet marketer or salesperson, or you’re just trying to make one or two additional paychecks per month online, Craig’s OSP newsletter is an excellent tool . Even if you never plan on logging on to the web ever – the tips on productivity and energy management are worth the investment”
Alwyn Cosgrove

“Thanks Craig for your fitness online marketing expertise. I love being able to now help my international clientele achieve their fitness goals. The internet allows me to break down the barriers of time, distance and space with my digital lifestyle products.”
Jennifer Nicole Lee
Fitness Expert, Author and Lifestyle Consultant
www.jennifernicolelee.com

“Hey Craig, I received your OSP System about 3 days ago…and I’m already reaping the benefits. I’ve been fighting a stomach flu but still wanted to get things rolling. I sent an email to my small list (131 people) and implemented your techniques in “being more personal” etc.  And it worked! I checked ClickBank, and I had 4 sales of Mike’s Ab Book.  I know, it wasn’t your TT this time, but maybe next.  With just that email I’ve paid for almost half of your course.  Not bad. I’m keeping a video diary or my progress which I’ll share with you some time. Just wanted to say thanks.”
Stephen Cooper
http://stephencoopertraining.com

Hi Craig, I just want to give you a quick note to say that your OSP System freakin’ kicks butt. Easter has just finished and I watched them over 2 days. I have to tell you that my brain was over leaded with information! I have just started to re-think my currently schedule just to fit in time for product creation. You have made me think long and hard about how much my time is worth. I have confidence that this year will be entirely different, one with more freedom with time and a better lifestyle where I can start to enjoy the money I am making. I will be shooting some of my ideas across for you to look over, if you don’t mind and if you have the time =) Greatly appreciate all you are doing for people both as clients and fitness pros. Thanks again.”
Ben Barroga

“After attending the OSP seminar in person I was already sold on the value of the product. BUT the Audios are something else. I get to have everything reinforced in my mind whenever I choose instead of wasting my time channel surfing between songs I’ve heard 100 times. I now have a concrete plan of attack for my upcoming launch thanks to OSP, especially for the backend. I can’t believe how much I missed first time around at the actual seminar! Even if you are not planning to make a go of the internet, Craig’s ad copy secrets alone will put the extra bums on seats that your off line business needs and ensure your programs are full and popular year round. Craig, thankyou for over delivering once again. I look forward to being your next OSP Success story. Watch this space!”
Daniel Munday BHSc, CFT
DPM PERFORMANCE
Determination, Perspiration, Motivation = Performance

“Thanks to Craig’s help and incredible knowledge of internet marketing I was able to nearly triple the numbers from my previous three day promo sale when I ran one recently. In 72 hours I brought in over $60,000.00! Without Craig’s guidance I would still be dealing with incredible amounts of frustration and toiling in mediocrity when it comes to online sales. Now I just sit back and smile and I have Craig to thank for that.”
Jay Ferruggia

************************************************************

Looking forward to helping YOU too!

Blog winners will be announced tomorrow,

Craig Ballantyne
Creator, OnlineSecondPaycheck.com

clickbank product

On Monday, September 21st at 12 noon EST, the Online Second Paycheck System officially goes on sale for 50% off at a one-time low introductory price of only $97, but…

Today is your one and only chance to win one of THREE free copies of the “Online Second Paycheck System”.

And it will only take you a few minutes to enter.

Just leave a short message for me in the comments section below answering…

“Why the Online Second Paycheck System would be the perfect product to finally help you create the perfect product and website to make money online.”

Feel free to share about your past and current struggles with your websites and online business that haven’t been successful and in what specific ways a simple home-based website business will help you financially and to design a better lifestyle.

I’ll go through every single one of your responses before Friday at 10am EST and I’ll choose THREE winners.

If you win, you’ll be notified by email and given access to download the complete Online Second Paycheck System, including…

money making audio program

1) The Step-by-Step Guideline to Getting Started Earning Your Online Paycheck

2) The Quickstart Online Second Paycheck Audio & Motivation Program

3) The 30-day “1 Hour Per Day” Guide to Making Your First Online Paycheck

4) An Exclusive Interview With One of the Top Executives at an Online Paycheck Company that will help you get on the fast track to using their system to create your second paycheck

I can’t wait to read your entry.

Good luck and thanks for your participation!

I look forward to hearing from you,

Craig Ballantyne
Creator, The Online Second Paycheck System

PS – Don’t miss the HALF PRICE sale that starts on Monday at 12 Noon EST…

…you’ll also get EXCLUSIVE FAST ACTION bonuses and of course, your Step-by-Step guideline to making money online.

This could be the most important online business checklist you read in your entire life. It truly contains the secrets to success for product development and promotion.

After all, I’ve built my business by doing two things right.

The first is creating the right type of programs for my market, and creating a lot of them.

The second thing I’ve done right is to tap into the power of the big payday promo, and to do them frequently without the fear of failing.

If you are struggling with your product, or having a hard time creating a big promo payday, this special report will solve your problems.

But first, let’s make sure you are creating the right products. The hottest products in the fitness industry these days focus on…

1) Abs
2) Bodypart training
3) Diet & meal plans
4) Follow-along DVD’s
5) No equipment workouts
6) Challenge workouts

Heck, you could scrap your entire business, go buy a domain like, “SlimmerAbsandThighs.com”, use the Entourage Marketing SEO strategies, create follow along no-equipment workout DVD’s (featuring challenge-type workouts) complete with bonus meal plans, and you’d be making a killing in no time.

I might have to do that myself…That’s a 6-figure paragraph right there.

Re-read it, and go TAKE ACTION on it.

Add an abs bonus to your program.

Connect with someone who can hook you up with meal plans.

Then get filming.

But if you aren’t interested in that, at least follow this “Product Development & Promo Checklist”:

1). Survey your list before you create the product. One of the cheapest ways is to survey the readers via your blog, or simply by email.

2). Be passionate about your product, your market, and the problem you are solving.

3). Never create a product unless you have a HOOK that will separate your product from the thousands of others on the market. You MUST be REMARKABLE.

4). Create a product that allows you to charge a high price and to create an even higher-priced upsell.

5). Bootstrap the product creation. Don’t spend a lot of money on filming or on a fancy site until you’ve proven the product sells. Also, if you are creating hard copies, only use a print-on-demand service.

6). Over-deliver. Throw in extra unannounced bonuses. Give at least 10x’s the value of the product in your offer. Create a really sweet offer for your sales page.

7). Release the product with at a discounted price in a pre-launch promo. This is one of the only times to discount your price.

8). Create an event to promote your product. Build up anticipation. Do something unique. How can you be remarkable? In my last promo, the blog contest I did right before my promo built up desire and anticipation for my
Fat Burning Solution promo.

9). Focus on the deadline in your promo to make folks TAKE ACTION. Without a deadline, people will take forever to “pull the trigger”. Don’t let them procrastinate.

10). Once the product launches successfully, start working on supporting products (maybe even a membership site) to get customers to stick with the program and purchase future products from you in the future.

11). Promote high-quality related affiliate products to your customer list that will help them get more results. For example, I love promoting Isabel De Los Rios’ meal plans to my fat burning workouts list.

12). Be prolific. Don’t stop creating content, having sales, producing follow up products, gathering affiliates, doing interviews, or anything that could promote your product. Always be HUSTLING!

Follow those 12 steps and you’ll have the perfect product,

Craig Ballantyne, CSCS, MS

PS – By the way…

…my favorite tip is #12. I just love creating new things and getting new solutions out to my readers.

This week I’m launching a new Kettlebell program at www.KettlebellWorkouts.com with OSP Mastermind Member Chris Lopez, and next month I’ll be launching a new Internet program called “OnlineSecondPaycheck.com”.

More details to come…

Just finishing up my last day here in Brussels. About to head out
for a famous Belgian Waffle and then back to Paris.

One more day there and then home to Toronto on Wednesday. Looking
forward to it.

But while I was sitting on the train from Amsterdam to Brussels
yesterday, I started thinking about my business plan for when I get
back to Canada…

I made a list of over 21 big things to do, but here are 3 that you
can get started with right now…because they are free and easy to
work on.

#1 – Do more video.

Create your own TV show. As Andrew Lock, a big time Internet
Marketer said to me in May at a Mastermind meeting, doing an online
TV show was the best thing he has ever done for his business.

That means going beyond Youtube (even though that is working better
and better for me everyday).

You become an even more credible expert if you start building your
own online TV show, when compared to just having a Youtube channel.

More to come on this topic…video is going to be hotter than any
other format online in the next year. So make sure you are getting
comfortable in front of the camera.

#2 – The list matters more than the copy!

Most folks get really hung up on writing ad copy for their website,
but it shouldn’t be so stressful.

Instead, you should be spending more time making sure you are getting
in front of the right audience.

The right audience plus mediocre copy will equal good sales…

BUT

The wrong audience with amazing copy will equal poor sales.

So make sure you are networking and building partnerships and getting
in front of the right people.

And remember – you don’t have to start with a massive launch…just
get the ball rolling with a few good partners and take those results
to the “big guys” to prove that you have a winner.

#3 – Give more free content.

I’ll be giving away more info, products, videos, workouts, etc.,
when I get back, and making sure it is some of my best content.

The more you give away, the greater the level of trust you build up
with your readers.

So whether its more free interviews I’ll be giving away to my
bootcamp blog readers or more video workouts for all TT users, I’m
just going to keep giving away content.

After all, since we’re experts, we all have a ton of content that we
can give away and still have lots left to make into products.

So keep giving. It’s a win-win situation.

Alright off for Waffle time,

Craig Ballantyne, CSCS, MS

Finished some awesome OSP coaching calls with my Mastermind members last week, and so many of them are having record-setting years online.

I’m a proud coach!

(And I’m going to be doing some coaching in Vegas and Atlanta this fall if you are interested…more details below.)

On the calls, we talked about the following 5 hot topics that will help you make more money online.

And if you would have gone all “Richard Nixon” on us and tapped our phones, you would have discovered this…

1) Don’t be cheap – get professional artwork done

One of the best tips I got from my mentor was to get my ebook covers
done by Vaughn.

Check out Vaughn here!!

I’ve spent thousands of dollars on book cover graphics, but I bet
my return on investment has been 10 to 1. In fact, I always make a
“production” out of my covers…using them as a big piece of my
marketing.

So when coaching my OSP mastermind members, I insist they use the
very best on their sites too.

2) Use Payment Plans – even at $77

I don’t have to tell you about the recession – no doubt you hear of
it everyday…it’s a big objection to buying.

So make it as easy as possible…and offer payment plans, even if
the price is only $77. I use payment plans for my bootcamp workout
products and folks take advantage of the payment plans at least 33%
of the time.

Don’t throw away money when these are so easy to set up!

3) Use a blog contest as often as possible

As you’ll discover in this month’s OSP Inner Circle newsletter, a
blog contest is an essential component of a Product Launch.

But you can also use them regularly to learn more about your clients
and the big obstacles in their way of success.

And the more you know about your clients, the better you will be
able to solve their problems and provide extreme value.

Blog contests are right up there with Transformation Contests for
the top thing I’ve started doing in my business in the last 2 years.

4) Just get it out there before you try to be Frank Kern!

Every week I hear from folks who want to do a big time production
Product Launch but they only have 400 people on their list.

Listen, you have to relax, take a deep breath, and just get your
product out to the world so that you at least know they want what
you have to offer.

Don’t spend all your time on an elaborate launch until you have a
proven product. Keep hustlin’ and working on the basics.

5) Give away something HUGE!

When you are offering a free gift to build your list, I want you to
make it the coolest thing you could possibly give away.

I almost screwed this up during my Easy Veggie Meal Plans Launch,
but fortunately my good buddy Vince DelMonte set me straight and
showed me an even better free gift to give prospects.

Thanks to him we sold over 885 copies of the Meal Plans to a tiny,
targeted niche in just 4 days.

6) BONUS TIP – Don’t be a hound dog.

No one likes to do business with a person who always seems “down on
their luck” and feeling sorry for themselves.

You’ll never build an Entourage like that!

You need to be…

- unique
- confident
- and bringing something of value to the table every time

Whew. That’s it. Those calls are always awesome and I learned 10
other things I just didn’t have time to share…

I love coaching folks on building their online businesses, and so
I’m adding a couple of coaching days for you this Fall.

In October, I’ll be in Vegas to do some online biz coaching on the
weekend of October 16-17th.

And in November, I’ll be in Atlanta on the weekend of Nov 4-8th for
an info marketing seminar…

So I’m going to add on 2 days to BOTH trips and I have room for:

a) One day of private coaching

You’ll spend a full 8 hours with me in my hotel suite where we’ll
work exclusively on building your Online Business from A to Z. This
is perfect for the ambitious expert who wants to accelerate their
success and skip over the beginner trials and tribulations.

The private coaching day investment is $10K.

b) One day of small group hotseats – limit 7 experts.

Each expert will have a 45 minute hotseat where the group will
Mastermind and Brainstorm solutions to your business problems and
help you grow your business faster than you ever would on your own.

Plus, the networking aspect of the intimate small group meeting
often even exceeds the hotseat experience! And finally, we’ll all
go out for an affluent experience after the meeting for more
networking.

The investment for the small group hotseat day is $1495.

Reply by email for an application,

Craig Ballantyne, CSCS, MS

PS – Skeptical that a simple hotseat could really help your online
business?

“I had a fantastic meeting last week. In fact I’ve been telling
everyone that I learned more in the hotseat than have in the past
2 years on my own. I really enjoyed the group and have also
experienced first-hand the power of “The Mastermind”. I think
I’ve also realized that being part of a Master Mind group is a MUST
if you’re either starting a business or if you’d like to take it to
the next level. Look forward to the next meeting!
Deb Froehlich MS CSCS

“”Craig, you rescued me again. I have $10,000 worth of hardcopy
inventory sitting here and couldn’t figure out how to create
incentive for my customers to purchase them since they already own
the same content digitally – that was, until you gave me the answer
during one of your OSP hotseats. Now I guarantee I’ll sell all 500
DVD’s at $200 a pop for $100,000 profit in the next few months.
Thanks again.”
Vince DelMonte

PPS – Let me know if you’d prefer Vegas or Atlanta. See you soon!