So I just spent $12K to join a Mastermind group just to get them to
help me with a domain name…but more on that in a minute.

First, I want to share with you the top 7 tips I contributed to the
Mastermind Group I attended the other week.

This group was put together by Bedros Keuilian, a big time fitness
business coach and soon to be WORLD FAMOUS internet marketer and
Sundance Film Festival Movie Star. (More on that in the July OSP CD
of the Month).

And I think the key to a good Mastermind is giving, so here are some
of the ideas I shared over the weekend…

Tip #1 – The Audience is More Important than the Copy

If you struggle with writing copy, I have some good news for you.

Just as you can’t out-train a bad diet, you can’t “out-sell” a bad

audience. If you’re in front of the wrong people, even the best
copy in the world won’t work.

But if you focus on getting your message in front of a “starving
crowd” (people who are begging to get your info), even beginner copy
will still make a lot of sales.

So put just as much effort into attracting the right people to your
offer as you do worrying about writing perfect copy.

Tip #2 – You Still Need to Write the Best Copy You Can…

…and it should make the reader want to run their head through a
brick wall just to get your product.

Are you getting your prospects excited about the solution you have
for their problem? If yes, you’ll make sales. If not, you won’t.

In order to write copy that good, you need to be focused on giving
them a SOLUTION to their biggest PROBLEM.

Make them know you understand what they are going through, and then
give them tons of social proof that your solution will deliver all
the benefits they desire.

Get my Entourage Copy System HERE!

Tip #3 – Give Away More FREE Stuff Than You Think You Should…

…and always make it your best stuff. Trust me, from my personal
results I’ve found that the more stuff I give away for free, the
better my sales.

I give away free instruction in youtube videos, free workouts on my
blog, and free advice in a weekly podcast.

The biggest impact has been giving away the workouts on the blog.
That’s right, giving away what I sell has actually given me the
biggest boost in my sales.

So get GIVING!

OK, that’s enough for today. I’ll be back later this week with Part
II of the Top 7 Tips from the Mastermind,

Oh yeah, and about the $12K for a website name?

Well, when I came to the meeting my most pressing issue was figuring
out a name for my new Veggie Meal Plans product.

And as you know, the right name can be worth big bucks, so don’t
overlook this part of your business.

Anyways, after discussing it with the group, we didn’t come up with
anything, but 30 seconds after I sat down, I had it!

I had the name. So simple. It will work perfectly.

Money well spent!

Go Mastermind with people smarter than you,

Craig Ballantyne, CSCS, MS

PS – Want some fitness marketing tips from Bedros?

Grab a free copy of his interview here

PPS – Are you in a Mastermind group?

If not, start one tomorrow!

You can do it in person or online or even on the phone.

Just get together with other experts and help each other out.

Oh yeah, and in the Mastermind it’s just like lesson #3 above…the
more you give, the more you’ll get.

I hate getting emails like the one that showed up last Wednesday.

It was from a trainer who had bought a “catchy website name”, built
an entire product and webpage, and then wondered why no one was
buying.

The answer?

He forced the product on the market.

No one – except him – would ever go online looking for the product
that he created.

And I see this done over and over and over and over again.

Fortunately, we caught this mistake before he spent years of his
life chasing success on this dead end street.

But it frustrates me that he even got that far.

If he only knew how simple it was to create a product and site that
people wanted.

It’s just a matter of answering a few questions…

Back in Jersey at the Fast Track Marketing Seminar I demanded that
everyone in the audience write these questions down.

Then I insisted they carve out at least 30 minutes in the week ahead
to sit down, give each question a lot of thought, and dig deep to
find out the answers that are guaranteed to guide them to success.

1) Who is Your Who? (Your “Who” is your raving fans…your best
success stories…and the people you love to work with most.)

2) What is your Unique Ability?

3) What problem do people have and what solution am I offering?

The keys to your online success will be found in the answers to
these simple questions.

Let me know what you come up with,

Craig Ballantyne, CSCS, MS

PS – Help me out here…

I still have one “orphan” copy of the Original OSP Seminar sitting
around here and I want to get rid of it.

First person to email me gets it for $350. Thanks for your help!

“Whether you’re actively trying to be a full time internet marketer
or you’re just trying to make one or two additional paychecks per
month online, Craig’s Online SuperProfits is an excellent tool. Even
if you never plan on logging on to the web ever – the tips on
productivity and energy management are worth the investment.”
Alwyn Cosgrove

“Wow! Talk about a turnkey system to make more money online! Using
Craig’s OSP Seminar-In-A-Box, we have managed to make over $3,000
in the first month of launching our first of many products to come!
Modeling Craig’s sales copy outline has proven to be BRUTALLY
EFFECTIVE as our newsletter opt-in rate has been 35% and our sales
conversion rate has been 6.6%! Plus, we have had an 85% upsell
conversion rate by using the limited-time bonuses and
call-to-action method that has been so successful for Craig.

Basically, anything that Craig says when it comes to online fitness
info products will make you some serious loot.

I simply cannot recommend Craig’s OSP system highly enough. It’s a
complete done-for-you tried and proven blueprint to generating
massive passive income so you can make more and train less! Thanks
for sharing your online secrets Craig, you are truly making freedom
a reality for us fitness pros.”
BJ Gaddour, CSCS, YFS
www.RapidFatLossCardio.com

Are you getting things done?

I mean really, seriously, effectively getting things done?

If you’re just not getting as much done as you’d like, you’re going
to love these 7 simple strategies for boosting your productivity.

When I was speaking in Jersey at the Fast Track to Millions event,
host Jim Labadie introduced me as the man known for being the most
productive online fitness expert in the biz.

All thanks to a simple system revolving around these 7 steps to
getting more done.

Block your time.

Step #1 – Block Your Time

Keep a notebook beside your desk. At the end of each day, spend 5
minutes planning out then next day in 15 minute increments.

Yes, 15 minute increments.

This will keep you on track and away from time-wasters like Twitter
and Facebook. You’ll get twice as much done tomorrow as you did
today if you just implement that one tip.

I also realize that I’ve probably lost half – or more than half – of
my readers by now.

Too much work, they think.

But that kind of thinking is why most people end up working too much.

Step #2 – Eliminate unnecessary communication

You don’t need to reply to every email and text message. You don’t
need to answer the phone every time it rings. Block time for that
and focus on the project at hand.

Step #3 – Get one thing done first thing in the AM.

Before you go to work, get one thing done on your Internet biz that
moves you one step closer to financial freedom.

Do not pass “GO” and do not collect breakfast until you do.

This simple step followed at 4:40am in the morning for 2 years
straight allowed me to go from full time trainer to doing exactly
what I want, when I want, everyday for the rest of my life.

Step #4 – Do not get sucked into email.

Don’t you dare check email till after you’ve made some money and
moved your business ahead. And don’t keep checking it all day long.
Block time for it, then move on.

Step #5 – Set up your environment for maximum productivity.

Get a bigger computer monitor, eliminate distractions from your
office, turn off the phone, and disconnect the Internet if you must.

When it’s time to work, WORK.

When it’s time for fun, stop working.

Separate the two environments and you’ll be much happier and more
effective at work and in your social life.

Step #6 – Monitor yourself to see where your time goes.

Take that notepad from Step #1 and carry it with you all day. Write
down what you are doing every 15 minutes. Are you on track with your
plan? If not, why not?

Identify what wastes your time and cut that out of your life.

You only get one life, don’t waste it. Your kids are only 4 years
old once, don’t miss that. Don’t let your time pull a vanishing act.

Step #7 – Set a strict sleeping schedule.

I believe the most important think I have ever done to give myself
more energy and make myself more productive was committing to a set
bedtime and wake-up time every day. SEVEN days per week.

Like you, I’d probably read that tip a hundred times in various
articles about sleep, but when I finally put it into practice, it
made a bigger difference than any diet or exercise change I’ve made.

And make sure you get up early, too. That’s when the magic is done.

That’s when you can get 2 hours of “regular” work done in just 15
minutes.

BONUS TIP: Surround yourself with competent people who can do the
grunt work for you.

If you really want to move ahead, you probably need to outsource 95%
of the stuff you do now.

Keep looking for people to take over the minimum wage work for you.

Try Craigslist. Give tasks to a competent client looking for work or
willing to barter with you for free training.

Take a deep breath, relax, and delegate. It might not always be done
the way you want, but sometimes it will even be done BETTER!

Alright, those are big money making, time saving tips.

I teach even more of those in the OSP Entourage Marketing System:

Click here for the OSP Entourage Marketing System

Let me know how those work for you,

Craig Ballantyne

PS – Want to know what happens when OSP students apply the
Entourage System?

Let Zach Even-Esh tell you…

“Craig – got your OSP Entourage Marketing system and it kicks a*s.
Seriously, the step by system you deliver cleared things up for me
BIG time as to how to tighten up my niche and get people to be very
attracted and connected to what I am doing, who I am, as well as
them being highly qualified prospects.

This should be part of anyone’s marketing ammunition if they want to
be a success online as well as off line! I’m gonna use this stuff
for my gym AND my internet biz. The psychological tips you unveil
are pretty damn powerful and I have already put these tactics to
work in my latest product launch on line and since Thursday, I’ve
done over $5022 in net sales. Once again, thanks for being a great
coach, a great friend and putting out awesome information”
Zach Even-Esh, RealManFitness.com

Click here to get your copy of the OSP Entourage System

I have seen the future of Internet Marketing and it is…

Having your own online TV show.

And the great thing is that everyone can have one.

You don’t need to be a big star on the Biggest Loser.

Even lil’ ol’ trainers like you and me can instantly start our own TV shows and become a well-recognized expert, fast!

Internet TV Shows are “the new blogs”.

The two best examples are:

http://www.HelpMyBusiness.com

and

http://www.WineLibrary.tv

In fact, one big time internet marketer told me that the best thing he ever did to boost his business was to create his own TV show.

More on The Future Of Internet Marketing

Just got home from the “Fast Track to Millions” event where I was speaking on Friday about how to make more money online…

I talked about all of the amazing opportunity still available onlinefor folks just like you to make six figure incomes and live the life of your dreams.

In fact, I spent all of last week in Vegas with a few OSP coaching clients of mine who are making it happen by taking action.

And I’m proud to say that attending OSP seminars and watching the DVD’s helped fitness pro’s make over $315,000 last month…and thatis only after talking to 5 of my clients.

One of my big messages to the audience on Friday was the importance of “measuring everything” when running an online business.

You need to know…

1) Where your website traffic is coming from

2) Who your best affiliates are

3) Your conversion rate and your upsell conversion rate

4) What keywords are getting you the most traffic

5) What social media networks and article sites are the best use ofyour time

If you don’t know the answer to those questions, you’ll just end up banging your head against the wall.

Plus, even though sites like Twitter and Facebook are “hot” these days, if you don’t know how much traffic and how many sales those sites are sending you, then you’re probably just wasting your time.

After all, what good is it to have “10,000 followers” if none of them read your posts or are interested in the solutions you have?

I’m one of the few (if there are even any other ones out there) online biz owners who knows exactly how much money I make from Twitter and Facebook.

And this stuff is so simple to find out. All you need to do is add free Google Analytics code to your site and use my OSP Entourage strategies to track the numbers and track down your best avenues of opportunity to make more money online.

That’s a crucial aspect of your business, but one that is so simpleto figure out.

Get tracking and building your Entourage,

Craig Ballantyne, CSCS, MS

PS – I made a special offer at the Fast Track Event…

…and while I can’t make that same amazingly sweet deal offer here, I am going to give you the same Canadian Strength Guarantee.

In addition to the OSP Entourage System, I’m also going to give you a FREE copy of the $300K launch CD interview I did with my OSP client Joel Marion.

And here’s the guarantee…

“If after listening to Joel’s CD and applying his concepts to your product launch and website, you feel that it hasn’t made you an extra $1000, just let me know and I will personally refund you your entire purchase price. NO questions asked.”

It’s that simple.

I’m putting all the risk on me.

So go visit this page to get started making more money online with the OSP Entourage Marketing System:

=> Click here to get your Online SuperProfits Entourage System

This weekend I was hanging out in the country at the farm, and I was talking to a new OSP client about their site. They were just getting started online…and so I gave them the #1 step to making more money online…

Online success is all about bringing personality and trust into the marketing of your products.

The best thing for you to do is…

- start a blog

- become a trusted source of information in your niche market

- put together an amazing free report on the 7 things folks don’t know about succeeding in your niche market (the mistakes they make when doing X,Y,Z, etc.)

- create simple homemade videos about your products and about you, introducing yourself to the world and telling your story about how you got into your niche and about what makes you do what you do

(that is powerful stuff right there and allows you to connect to complete strangers online)

- post real great content on your blog 3 times per week, interview experts, do review products, etc.

Just be a real good friend to them and help them out and share your secrets.

So the bottom line to the #1 step to getting started on the Internet is:

Simply become the #1 trusted source for your niche market on the Internet while building in personality, fun, entertainment, and education.

Essentially, you want you and your site to become the best friend of your readers so that you become their trusted and reliable source of all information in your niche market.

That’s what I call building your Entourage.

It’s also a fun way to do business because everybody wins. And that’s the simplest way to get started,

Craig Ballantyne, CSCS, MS

PS – If you can do that, you can sell $300,000 worth of diet e-books in only 72 hours…

…like my OSP client Joel Marion did last month.

Crazy, isn’t it?

And what’s even crazier is that I interviewed Joel last week and he walked me through every single step in his $300K launch.

You can get that interview for FREE here:

=> Click here to get Joel’s $300K interview for FREE

PPS – Want that interview?

It will be shipped out in the first week of June but this offer is only available to the first 7 people who TAKE ACTION now!

Let’s talk about website traffic. After all, it’s the “holy grail” of making money online.

No one I know feels they get enough traffic. In fact, most people think, “if I could just get a little more traffic to my website then all of my problems would be solved”.

Well, if that’s the case…let me try and help.

Here are some of my top traffic sources, and not only do I peel backmy business and share big numbers with you…but I even tell you how much money these traffic sources are making me.

That way, you can decide if they are worth your time.

(NOTE: One of the BIG lessons about what you’re about to learn is not in the numbers, but simply the fact that I have the numbers…most website owners don’t even bother to track or test anything…and that’s why they don’t make money online and the Internet remains a struggle for them…take note and get tracking!)

1) First, Youtube.

Personally, I think Youtube is great, but it’s only a small piece ofthe puzzle. In the last 365 days, Youtube has sent me about 31000 visitors.

According to Google Analytics, the average visitor value is 15 cents, so in the last year Youtube has made me at least $4500.

But I need to explain a couple of things that makes me think the number is much bigger than that…

Whenever I survey TT Members on how they found out about Turbulence Training, lots of folks say Youtube. In fact, its a much higher number than Google Analytics would suggest. So maybe they heard about TT somewhere else, but didn’t “trust” Turbulence Training until they saw a Youtube video.

This info, along with something Dan Kennedy recently said to me, is making me change my entire Youtube strategy. More about that in a future OSP newsletter.

Also, you can’t “really trust” Google Analytics for sales reports. For some reason it seems to under-report sales. So look at Analytics as the online tracking version of a handheld body fat scale – it tells you the “direction” you’re going, but the numbers aren’t deadly accurate.

Alright, that’s Youtube, let’s look at another FREE traffic source…

2) Blogs

My Ugly FREE Blogger Blog – Turbulence Training Workouts

In the last year, it has sent 33,444 visitors, with an average value of 47 cents, so posting to that blog contributed at least $15,718 to the TT bottom line. That’s a good return on investment…(plus, it doesn’t count affiliate sales, membership site sales, and backend clickbank sales).

My fancy, schmancy new Wordpress Blog – TT Fat Loss Workout Routines

This site has only been up about 8-10 weeks, but it is already one of my top traffic sources, however for some reason the visitor value is much lower than my old, ugly blog. Probably getting more SEO traffic to the old blog, and a lot of current customers going to the new blog (so they wouldn’t end up buying).

But in a few weeks we’ve done 14,000 visits from TTFatLoss.com, but at only $0.15 per visitor for a total of about $2K. I expect that to go up big time over the next year.

3) Ezine Articles

Everyone and their dog (but not my dog) submits articles to Ezine…so what are my results?

In the last year, 15,281 visitors, at a measly $0.13 per visitor, for a total of about $2K

And remember, I have over 200 articles there…so it’s not that great. Just another (small) piece of the puzzle.

4) Twitter!

Yes, I make money from Twitter. Otherwise, I doubt I’d be using it. After all, I’m not that interesting that the world needs to hear from me everyday.

So in the last 6 months since I got serious, we’ve sent 4200 visitors at $0.24 for a total of $1100. However, I’ve also added 2 OSP clients at $6K coaching and consulting…PLUS, I’m betting there are definitely a lot of folks who find their way from Twitter to TT that don’t get recorded in Analytics.

Verdict: Twitter is worth it. You just have to do it right like I do at www.TurbulenceTwitter.com

5) Top Affiliates

One of my top affiliates has a very popular blog. He’s sent 15,000 visitors at $0.20 for a total of $3K in the last 8 months or so. Again, I think that number is artificially depressed and real $$$ values are higher.

6) SEO/Organic Traffic

Using my OSP Entourage Marketing System helped me get 146,000 organic search visitors last year, and at $0.37 per visitor, it was worth at least $54K

And speaking of the Entourage Marketing System, that brings me to my biggest traffic source…

7) Direct traffic

That means people that go right to Google and type in my website name because they had been pre-sold on Turbulence Training through my Entourage-building techniques.

This gave me 385,000 visitors last year at $0.39 and a bottom line of over $150K.

All thanks to building my Entourage. In fact, everything from affiliates to blogs to Twitter to Youtube is part of the OSP Entourage Marketing System.

It’s a proven system too, not just working for me, but also for experts like Vince DelMonte and Joel Marion. Both are OSP students and both cracked the $100K barrier on Clickbank this month.

That’s right, they both made over $100K (net!) selling info online.

But don’t worry, there’s still lots of room for you to succeed too, all you need is the system.

And know your numbers,

Craig Ballantyne, CSCS, MS

PS – If you are ready to build a “grown up business”…

…and ready to stop guessing about how you can make money online, then you need to start building your Entourage using a proven system.

Click here for your copy of the proven Entourage Marketing Secrets

Here are 3 of the 10 best money making tips I wrote down from the Dan Kennedy SuperConference I attended on the weekend…(the remaining 7 will be reviewed in the June OSP Inner Circle newsletter…

1) Make Money with Speed

Ooops, this isn’t actually from the seminar, but it’s still a great tip…

On the flight home I read the latest “Inc.” magazine, and it had an interview with Zappos CEO, Tony Hsieh. They asked Tony what ONE thing would he do differently, and he said:

“I’d do things FASTER”.

That was the kick in the butt/slap across the face I needed to come home and move a couple of my projects ahead faster.

As a result, I made an extra $217 directly attributable to doing things faster on Monday.

So what can you do faster today?

Please don’t tell me you are still trying to finish the same e-book you started last December. Just get it done already!

Quit going slow…and start doing things FASTER by TAKING ACTION today!

2) Add more VALUE

One of the best things Kennedy said this weekend was, “if your sales are down, its because you aren’t giving enough value”.

So what can you do to add value to your ebook offer, membership site, or bootcamp classes. Don’t get stuck in a rut. Don’t get complacent. Add more value and “astonish” your audience, and you’ll get happier customers who stick around longer.

3) Sell Different

When Kennedy told the crowd to…

- sell differently
- sell something different
- sell to someone different

…I felt like he was describing my Turbulence Training Bootcamp project, because that is exactly what I did.

I hit a new market in a different way with a new angle. And the results were so good it even shocked me! I’ve basically created an entirely NEW 6-figure business from scratch, just by being different.

So can you sell to someone different? Sell something else? Sell to someone else?

However, in addition to just being different, there was one other thing I did to make this a HUGE success, and NOT doing this is a mistake made by 95% of folks who try to sell stuff online.

I’ll reveal that ONE THING you must do at the www.FastTracktoFitnessMillions.com event at the end of this month.

=> Click here to grab your spot at the Fast Track event

And finally…

I need your help. What should I talk about at the event?

I have my presentation mostly done, but is there something specific you’d like to discover?

If so, let me know…and just post your suggestions below…thanks!

See in Jersey,

Craig Ballantyne, CSCS, MS

Writing this after a crazy first day in rainy Chicago at the Dan Kennedy SuperConference…

…where we got to hear from the lovely and talented Ivanka Trump (aka The Donald’s daughter).

Smart girl. Very articulate.

Of course, Kennedy’s smart too, just not as easy on the eyes.

He gave us 3 strategies to beat the recession, and it all had to do with who, how, and what we were selling. By making simple changes in those details, we can make a LOT more money, even in tough times.

Case in point:

My TT Bootcamp Workouts package.

1) I changed WHAT I was selling (from “fat loss” to “biz opp”).

2) I changed HOW I sold it (used different affiliates).

3) I changed WHO I sold it to (targeted trainers and folks interested in making a career change).

This big shift, and the profits I made, are directly due to advice I’ve gotten from Kennedy’s books, CD’s, and newsletters.

The guy is one of the best small-business marketing minds on the planet.

But like all of us, Kennedy’s made a few mistakes.

In fact, at my OSP seminar back in 2007 I talked about the 3 lessons he wished he knew earlier in his business.

1. Price elasticity
He wished he knew that it was easier to raise prices than most of us think it is. For example, if you’ve ever raised your training rates, you know that most people shrug it off, and even if a few don’t, you still end up ahead of the game (by charging more and working less).

2. Increased transaction size
Kennedy wished he had spent more time earlier in his career doing everything possible to increase transaction size.

I’m doing that now with my new “TT store” at:

=> Turbulence Training Fat Loss Workouts

We offer single workouts, but bundle those into upsells and even membership to increase the average transaction value.

Same way McDonald’s made billions with supersizing…even at 10 cents per “upsell”, with all those customers, it adds up over time.

3. Continuity
Kennedy didn’t put recurring revenue in place early enough. And most trainers don’t either.

But I guarantee you and I could find a way to create a monthly product you could deliver to your clients.

I do it with my membership site, and Holly Rigsby does a brilliant job (perhaps the best in the fitness industry?) with her Fit Yummy Mummy DVD of the Month.

And I’ll be discovering many more ways to help you do continuity when I head out for dinner tonight with Ryan Deiss, the world’s foremost expert in membership sites.

Listen, I just can’t say enough good things about this event and the Dan Kennedy newsletters that I get every month.

And I’ve arranged for you to get two months of Dan’s newsletters for FREE at this website:

=> Click here for your free newsletters

Looking forward to more Kennedy secrets tomorrow,

Craig Ballantyne, CSCS, MS

PS – Like Dan, there’s a few things I wish I’d done earlier in my life…

And in business, the biggest regret I have is the wasted years from being too stubborn to invest in my education.

I bet I’m 10x’s cheaper than anyone reading this…and it cost me years of success and thousands of dollars.

Don’t let it cost you.

Take a change on Dan’s newsletters. Again, you get 2 months free and if you don’t like it, you can just cancel.

But I guarantee you’ll love it and it will help you build a REAL business, not a just an okay-paying personal trainer job.

After all, how long can you really go getting up at 5am to train people from sun-up to sun-down?

If you want out of that, start here:

=> Get Your Free Gift From Dan Kennedy