I wrote most of this on the plane last week coming back from Tampa. As I boarded the plane after just 3 hours sleep, I expected to doze off pretty quickly, and for most of the 2.5 hour flight.

But…

I bought a copy of Fast Company, one of my favorite magazines, and the articles in that issue got me so pumped up and had my mind racing full of ideas that I wanted to share them with you.

Basically, over the last 2 months I’ve been at Mastermind meeting after Mastermind meeting and I truly believe I’ve seen the Future of Internet Marketing.

And it’s all about LIFESTYLE.

I’ve been talking about the need for experts to put a new twist on things for over a year now, and I think that the more you can use humor, personal stories, and even descriptions of daily activities, the greater you will succeed.

Vince Del Monte’s readers want more than just fitness info, they want to live his life.

Carrie Wilkerson’s Twitter followers want more than just business advice, they want to know how she lives her life.

And you’re readers want more than just your expertise, they want to know how you live your life.

Essentially, people will pay for access to your life if you are interesting and you can help boost their self-esteem (by offering them better fitness, more dates, increased income, etc.).

Like it or not, that’s where we are in this world, and the website owners who “get that” are going to build a killer business.

If your website can provide “VIP Access” with a “Proven Guide to Success” for what your niche market wants, you’ll be set.

I’d also mix in “user generated” content into the site so that your clients get maximum interaction with you and your VIP group, and they’ll get involved in something that they’ll never want to give up.

So whatever market you’re in, get out there and become the online authority site in the industry that is exciting and addictive to be involved with, and you’ll be the leader of your industry.

That’s essentially my Entourage Marketing strategy covered in the Online Second Paycheck System.

Click here to get your Online Blueprint to success

Just spent a great weekend in beautiful San Antonio, Texas with my friend Carrie “The Barefoot Executive” Wilkerson at her online internet marketing success seminar and it was powerful stuff.

In addition to Carrie, she had well-known and highly respected Internet Marketer David Frey as one of the speakers, and his presentation gave me pages of ideas that I can’t wait to implement.

Carrie also let me speak for an hour on the Basics of Building a Better Website Business on Saturday afternoon.

I ended up finishing my session early and opened it up for Q’n'A to the crowd.

One woman asked me about what she should do if she didn’t have any bonuses to add to her incredible offer.

Instinctively I replied, “I would just get them done.” (What I should have said was, “I would have already had them done.”)

The crowd laughed and I apologized to make sure I didn’t offend her, but my point was that she needed to stop thinking so much and get to work on finishing her project.

Overall, one of the biggest mistakes beginners make is that they procrastinate. Sometimes folks like to lay the blame on “ADD” but I call “baloney” on that.

I’ve even used “ADD” as an excuse before, but to be honest, it was only a lame justification for being lazy and undisciplined.

“Work” isn’t always fun, even if you are working in your area of your life’s greatest passion.

There will be days when you need to give up the ADD excuse, force yourself to keep your butt on your chair and TAKE ACTION with ruthless implementation.

So that’s tip #1.

Here are 4 more tips – some that you might not want to hear – that will help you succeed online.

#2 – Have 100% clarity in business model (know what you will NOT do)

David Frey gave this great tip during his excellent presentation, and it sums up another beginner mistake.

Too many folks don’t know what they want their business to look like, and as a result they get pulled in many directions (often chasing the latest “bright shiny object” that promises them instant riches).

But if you have a clear, long-term vision for your business, it will help you say NO to the wrong projects and keep you focused on the right projects. Powerful, but simple stuff.

#3 – The more products you create the more money you will make.

Another one of my friends said the same thing at a Mastermind meeting last month, and I agree. That’s just one of the reasons I continue to create a new Turbulence Training program each month, plus at least one major new program each year.

Product creation is simple. From audio to video to leveraging your past work, you can put together a huge catalog of resources to help your clients.

And in most cases, you still won’t be able to create enough products to satisfy your top clients.

#4 – Get your first assistant ASAP!

David Frey said getting an assistant was one of the biggest breakthroughs in his business. Again, simple, but powerful.

Like me, David isn’t too quick to part with his money, but like David, I found business only goes up when you delegate the lower skill tasks to others so that you have more time to focus on your strengths – and that’s the only way to grow your business.

#5 – Go to seminars.

David said one of his other biggest regrets was not attending more seminars when he was just starting out.

Both David and I are not naturals at “in-person networking” but we both now realize the immense value of attending seminars, not only for the content, but probably MORE for the contacts you’ll make.

See you at a seminar soon,

Craig Ballantyne, CSCS, MS

PS – One other thing David wished he did earlier…

…was join a Mastermind group.

I’ll be back later this week with at least 5, if not 10 of the amazing reasons you should be in a Mastermind group.

Again, powerful, yet simple stuff that helps you succeed.

mastermind meeting

We just wrapped up another Online SuperProfits Mastermind meeting in Toronto last month, and it was the best one yet.

And I have 12 success tips I can share with you…these aren’t the advanced insider tips we share behind closed-doors, but these are some valuable time-management and business boosting tips that can help you get to the next level.

Overall, major breakthroughs were made in everyone’s businesses – even for veterans like Vince Del Monte. And it was great to see two of the best-ever OSP students – Adam Steer and Eric Wong – showing everyone how they are taking their unique fitness products to the world.

Alright, so here are 12 quick success tips that you can implement today…

1) Remove yourself from most of the mailing lists you are on

Most of us get way too much email…and we don’t need to be signed up for every business guru’s email. In fact, maybe this newsletter isn’t for you. If not, unsubscribe. It’s okay. As long as it helps your business. And if you need more time to work on projects, cutting back on guru emails is the first place to start.

2) Stop emails going to your blackberry

The only emails that should be going to your blackberry are urgent client emails or emergency family emails.

You shouldn’t be getting newsletters or friend’s emails sent here. That just wastes your time. Send all of that correspondence to a gmail account and do NOT connect that to your blackberry.

3) Just get it out. Fail forward.

Too many people are taking too long to get things done and out to the market. You are using your “perfectionism” as an excuse for your fear of failing.

Get over it.

The world isn’t going to end if you start selling your product and only make 5 sales.

In fact, getting it out there and “failing forward” will give you the necessary feedback to make it better. If you have a product and it’s done, start selling it now. Don’t wait for everything to be perfect so you can have a “big launch”.

4) Sell at $9.95 rather than not at all…

Big launches are over-rated for most people. Just make an amazing offer to your current list to get a few sales under your belt now.

If you have a product that you want to sell for $39.95 and you only have a small list, then offer it to them for only $9.95 as a “Thank You” to them for supporting you as you get started. With a list of 100 people you’ll probably get 30, 40 or event 50 people to order, and you’ll make a few hundred bucks.

On the other hand, you might not make any sales at $39.95 and you wouldn’t get any feedback on the product.

So stop procrastinating and get it out there.

When I first launched Turbulence Training in 2003, it sold for only $9.95…just so I could get it out there.

Even 10 sales of $9.95 is still a lot more than the zero sales you are making by not putting it on the market.

5) Take your deadline and cut it in half. Get it done now!

Here’s another way to attack procrastination…most people make the mistake of setting deadlines so far into the future that the deadline is no longer a part of reality.

The analogy is the college final term paper. Sure the professor announces it on the first day of class, but the end of term seems so far away, right? So no one starts working on it until the last week before it is due.

And that’s what many business owners do…they set a long-term deadline – “Oh, I’ll get my product done in the next 3 months” – but that is not a concrete deadline and time slips away and the project never gets finished.

So take your long-term deadline and cut in half – or more – and put some urgency into your work. Light a fire under your butt and you’ll get your work done a lot faster and you’ll be way ahead of the competition who is too afraid to fail and too lazy to set real deadlines.

6) Don’t worry about anyone that hates you.

Not everyone is going to like you. Sorry to burst your bubble. But this came up at the meeting and we all had to realize that some people are just going to be “haters” and you have to ignore those folks. Worry only about what your clients and prospects say about your products and services, and focus on making them happy.

7)    Leverage content (turn great emails into video into free report)

Take your best emails and videos and turn them into more in-depth content pieces such as free reports and future products. Track the response to everything you create and you’ll discover new hot topics that can turn into great sources of website traffic and even new products to offer your customers.

8)    Be the authority

You have to be the expert in your niche market. You need to have articles, videos, and interviews of you demonstrating your expertise. Use everything you have – magazine articles, interviews, TV spots, even Youtube videos – to demonstrate your credibility and overcome skepticism.

9)    No email till 3pm

In addition to cutting back on the number of emails you get, you also need to cut back on how often you check your email. After all, email sucks the productivity out of your day. The longer you can hold off on email, the more you will get done.

make money online

10) Spend 3 minutes every other day in Google Analytics to understand your online business

If you aren’t using Google Analytics or some other tool to track your website statistics, you’re leaving a lot of business on the table. It’s free, easy, and takes less than 15 minutes per week. Set up Analytics on your home page and thank you pages and find out where your traffic comes from and where it goes.

I have an entire chapter dedicated to testing and tracking website visitors in The Online Second Paycheck System.

11)    Tie in to holidays

Tying in your business promotions to current events and holidays is one of the easy ways to call more attention to your online business.

For example, in my Easy Veggie Meal Plans business, we’re having a sale to mark “World Vegetarian Day” on October 1st, and we’re creating special vegetarian eating bonuses for Thanksgiving (which I’m renaming “Thanksveganing”.)

Every week represents an opportunity for you to creatively tie-in your business to something going on in the world.

12)    How to get a full-time Virtual Assistant for only $250 per month!

This is a great tip from OSP Mastermind Member, Adam Steer of Bodyweight-Blueprint.com.

Adam went to the Manilla, Philippines version of Craigslist and advertised for a Virtual Assistant. Within a day he received several replies and worked out a deal with a VA to provide full-time service for only $250 per month.

Even though there are some small language barriers, this has freed up over 100 hours per month from Adam’s time so that he can work on the major factors in his business while delegating the minutae.

That’s a killer online success tip right there.

If you have any other tips, please let us know.

To your success,

OSP Audio Coaching Program

Craig Ballantyne
Creator, Online Second Paycheck System

PS – You also need to have passion and you need to be prolific.

More on those two success tips in a future post…

Finally…the “Website Webinar” replay is ready.

Click here to watch the Website Webinar Replay

(pretty cool technology, huh?)

It was a darn fun time, and I hope it helped you.

In the future I’ll do more, and as I get used to the technology we’ll do some live QnA. I was new to the whole thing so a little nervous and then I had to rush right off to another teleseminar. I won’t book them back to back again. Sorry!

I also want to share with you a few of the success stories of the Online Second Paycheck (OSP) System…

“3 years ago I created my first e book with the intention of supplementing my personal training income by a few hundred bucks a month.  When I finally completed it and brought it to the market… it stunk! I couldn’t sell a single book!

Then I discovered Craig’s OSP system that showed me how to restructure my offer, bring visitors to my site and make sales! Since then I have been selling 2 to 3 copies of my original book plus a few others that I’ve recently created.  The extra $1000 bucks or more per month has added to my bottom line and has allowed me and my wife to take our first vacation in over 3 years. Thanks Craig!”
Elliott Hulse, St. Petersburg

“Hey Craig, I can’t thank you enough for all of your help and all of the incredible information in the OSP System. Last November I launched the first version of my site which proved NO results. I barely made any sales and was getting no traffic. I came across your OSP in April and less than 3 months later, I totally revamped my whole site, based on the OSP System and in the first hour of my site launch, I made several hundred dollars.  Thanks Craig.”
Isabel De Los Rios
www.thedietsolutionprogram.com

“The Online Second Paycheck e-book is excellent. It takes you step by step and gives you all the ins and outs that you need to know without having to learn it the hard time consuming way on your own with trial and error. A lot of info. Big value.”
Deb Froehlich, Coach Deb Fitness, Texas

“Craig – got your OSP system and it kicks butt. No surprise there But seriously, the step by system you deliver here cleared things up for me BIG time as to how to tighten up my niche and get people to be very attracted and connected to what I am doing, who I am as well as them being highly qualified prospects. This should be part of anyone’s marketing ammunition if they want to be a success online as well as off line! I’m gonna use this stuff for my gym AND my internet biz. Once again, thanks for being a great coach, a great friend and putting out awesome information.”
Zach Even-Esh, New Jersey

“Wow! Talk about a turnkey system to make more money online! Using Craig’s OSP System, we have managed to make over $3,000 in the first month of launching our first of many products to come! Modeling Craig’s sales copy outline has proven to be BRUTALLY EFFECTIVE as our newsletter opt-in rate has been 35% and our sales conversion rate has been 6.6%! Plus, we have had an 85% upsell conversion rate by using the limited-time bonuses and call-to-action method that has been so successful for Craig.

Basically, anything that Craig says when it comes to online fitness info products will make you some serious loot. Now we just have to get more people to our site and build our list, and with Craig’s FREE newsletter we constantly get new great cutting edge ideas that have been helping us do just that. I simply cannot recommend Craig’s OSP system highly enough. It’s a complete done-for-you tried and proven blueprint to generating massive passive income so you can make more and train less! Thanks for sharing your online secrets Craig.”
BJ Gaddour

The Online Second Paycheck System has helped busy dad Sean Barker to supplement his regular income.

And the Online Second Paycheck System also helps you with Time Management and Mindset, not just creating your product or setting up your site.

Nutrition experts John Barban and Pat McGuire have used the Online Second Paycheck System to build the Online part of their nutrition consulting business.

“I just finished going through the Craig’s ‘OSP System’ and I have to say that I am blown away.  I have been studying marketing and online business for years now and never have I come across a system as pure and concise as yours for getting an instantly-profitable automatic money machine up and running in the shortest possible time.  If you’re new to marketing online then stop wasting time getting nowhere and follow Craig’s proven system for creating profitable websites.  I can vouch for the ‘Online Success Blueprint’ that Craig has created.  I even personally know some of Craig’s students that have learned from Craig, applied his methods, and have reaped the rewards – I can tell you by watching them start from scratch and grow six figure online businesses that Craig’s teachings have changed their lives.  I encourage you to make the decision NOW to follow a Mentor that can help you achieve your dreams of financial freedom and a lifestyle with more free time.  
Kyle Battis

“Craig’s OSP system made me look at marketing and branding in a whole new light. I’ve never been much of a marketing guy, but Craig’s approach made total sense to me. It was easy to implement and had a profound effect on how I market myself and my business.”
Brad Pilon, EatStopEat.com

“Hi Craig! I’m writing first of all to say thanks for the hard work you put into the OSP System. I am impressed with how much quality information you were able to pack into one product.  I wanted you to know that I’ve started using some of the techniques you mentioned in the OSP including starting a blog and using YouTube videos to increase traffic to my boot camp site.”
Concita Thomas

“Hi Craig, I was always full of ideas of how to create my perfect fitness business but I would always lose focus and try to
bring all these ideas to fruition. Unfortunately all of these projects never got finished. Having gone through the OSP course you have taught me to forget the scatter gun approach – it never works and you end up missing the target.

I have now learnt to aim like a sniper and concentrate on getting one thing done at a time. Since completing the course you have helped me really focus my mind and with the tools you recommended I am now making mammoth strides with my business both online and off. I now have two ebooks completed and both are set to go live online. I have 4 separate bootcamps running and have taken on a virtual assistant to look after the day-to-day admin which means that I can get on with the income-generating jobs. How did I achieve this?

I have a note pinned to my computer screen that reminds me that Craig has a gun to my head and will pull the trigger if I don’t get off my backside and get the project completed! I now have proper systems in place and am no longer a slave to my email. I only check my email once a day now. You were right this frees up so much more time with me. Plus I now sit down every night and plan my day ahead by block booking my time. This again has been a real time saver and means that I get all those important jobs out of the way before I tackle the less important ones. This year has been a transition year for me. You have provided me with the road map to success and I now know where I am heading!”
Andy Wallis, Isle of Man

“Whether you’re actively trying to be a full time internet marketer or salesperson, or you’re just trying to make one or two additional paychecks per month online, Craig’s OSP newsletter is an excellent tool . Even if you never plan on logging on to the web ever – the tips on productivity and energy management are worth the investment”
Alwyn Cosgrove

“Thanks Craig for your fitness online marketing expertise. I love being able to now help my international clientele achieve their fitness goals. The internet allows me to break down the barriers of time, distance and space with my digital lifestyle products.”
Jennifer Nicole Lee
Fitness Expert, Author and Lifestyle Consultant
www.jennifernicolelee.com

“Hey Craig, I received your OSP System about 3 days ago…and I’m already reaping the benefits. I’ve been fighting a stomach flu but still wanted to get things rolling. I sent an email to my small list (131 people) and implemented your techniques in “being more personal” etc.  And it worked! I checked ClickBank, and I had 4 sales of Mike’s Ab Book.  I know, it wasn’t your TT this time, but maybe next.  With just that email I’ve paid for almost half of your course.  Not bad. I’m keeping a video diary or my progress which I’ll share with you some time. Just wanted to say thanks.”
Stephen Cooper
http://stephencoopertraining.com

Hi Craig, I just want to give you a quick note to say that your OSP System freakin’ kicks butt. Easter has just finished and I watched them over 2 days. I have to tell you that my brain was over leaded with information! I have just started to re-think my currently schedule just to fit in time for product creation. You have made me think long and hard about how much my time is worth. I have confidence that this year will be entirely different, one with more freedom with time and a better lifestyle where I can start to enjoy the money I am making. I will be shooting some of my ideas across for you to look over, if you don’t mind and if you have the time =) Greatly appreciate all you are doing for people both as clients and fitness pros. Thanks again.”
Ben Barroga

“After attending the OSP seminar in person I was already sold on the value of the product. BUT the Audios are something else. I get to have everything reinforced in my mind whenever I choose instead of wasting my time channel surfing between songs I’ve heard 100 times. I now have a concrete plan of attack for my upcoming launch thanks to OSP, especially for the backend. I can’t believe how much I missed first time around at the actual seminar! Even if you are not planning to make a go of the internet, Craig’s ad copy secrets alone will put the extra bums on seats that your off line business needs and ensure your programs are full and popular year round. Craig, thankyou for over delivering once again. I look forward to being your next OSP Success story. Watch this space!”
Daniel Munday BHSc, CFT
DPM PERFORMANCE
Determination, Perspiration, Motivation = Performance

“Thanks to Craig’s help and incredible knowledge of internet marketing I was able to nearly triple the numbers from my previous three day promo sale when I ran one recently. In 72 hours I brought in over $60,000.00! Without Craig’s guidance I would still be dealing with incredible amounts of frustration and toiling in mediocrity when it comes to online sales. Now I just sit back and smile and I have Craig to thank for that.”
Jay Ferruggia

************************************************************

Looking forward to helping YOU too!

Blog winners will be announced tomorrow,

Craig Ballantyne
Creator, OnlineSecondPaycheck.com

clickbank product

On Monday, September 21st at 12 noon EST, the Online Second Paycheck System officially goes on sale for 50% off at a one-time low introductory price of only $97, but…

Today is your one and only chance to win one of THREE free copies of the “Online Second Paycheck System”.

And it will only take you a few minutes to enter.

Just leave a short message for me in the comments section below answering…

“Why the Online Second Paycheck System would be the perfect product to finally help you create the perfect product and website to make money online.”

Feel free to share about your past and current struggles with your websites and online business that haven’t been successful and in what specific ways a simple home-based website business will help you financially and to design a better lifestyle.

I’ll go through every single one of your responses before Friday at 10am EST and I’ll choose THREE winners.

If you win, you’ll be notified by email and given access to download the complete Online Second Paycheck System, including…

money making audio program

1) The Step-by-Step Guideline to Getting Started Earning Your Online Paycheck

2) The Quickstart Online Second Paycheck Audio & Motivation Program

3) The 30-day “1 Hour Per Day” Guide to Making Your First Online Paycheck

4) An Exclusive Interview With One of the Top Executives at an Online Paycheck Company that will help you get on the fast track to using their system to create your second paycheck

I can’t wait to read your entry.

Good luck and thanks for your participation!

I look forward to hearing from you,

Craig Ballantyne
Creator, The Online Second Paycheck System

PS – Don’t miss the HALF PRICE sale that starts on Monday at 12 Noon EST…

…you’ll also get EXCLUSIVE FAST ACTION bonuses and of course, your Step-by-Step guideline to making money online.

This could be the most important online business checklist you read in your entire life. It truly contains the secrets to success for product development and promotion.

After all, I’ve built my business by doing two things right.

The first is creating the right type of programs for my market, and creating a lot of them.

The second thing I’ve done right is to tap into the power of the big payday promo, and to do them frequently without the fear of failing.

If you are struggling with your product, or having a hard time creating a big promo payday, this special report will solve your problems.

But first, let’s make sure you are creating the right products. The hottest products in the fitness industry these days focus on…

1) Abs
2) Bodypart training
3) Diet & meal plans
4) Follow-along DVD’s
5) No equipment workouts
6) Challenge workouts

Heck, you could scrap your entire business, go buy a domain like, “SlimmerAbsandThighs.com”, use the Entourage Marketing SEO strategies, create follow along no-equipment workout DVD’s (featuring challenge-type workouts) complete with bonus meal plans, and you’d be making a killing in no time.

I might have to do that myself…That’s a 6-figure paragraph right there.

Re-read it, and go TAKE ACTION on it.

Add an abs bonus to your program.

Connect with someone who can hook you up with meal plans.

Then get filming.

But if you aren’t interested in that, at least follow this “Product Development & Promo Checklist”:

1). Survey your list before you create the product. One of the cheapest ways is to survey the readers via your blog, or simply by email.

2). Be passionate about your product, your market, and the problem you are solving.

3). Never create a product unless you have a HOOK that will separate your product from the thousands of others on the market. You MUST be REMARKABLE.

4). Create a product that allows you to charge a high price and to create an even higher-priced upsell.

5). Bootstrap the product creation. Don’t spend a lot of money on filming or on a fancy site until you’ve proven the product sells. Also, if you are creating hard copies, only use a print-on-demand service.

6). Over-deliver. Throw in extra unannounced bonuses. Give at least 10x’s the value of the product in your offer. Create a really sweet offer for your sales page.

7). Release the product with at a discounted price in a pre-launch promo. This is one of the only times to discount your price.

8). Create an event to promote your product. Build up anticipation. Do something unique. How can you be remarkable? In my last promo, the blog contest I did right before my promo built up desire and anticipation for my
Fat Burning Solution promo.

9). Focus on the deadline in your promo to make folks TAKE ACTION. Without a deadline, people will take forever to “pull the trigger”. Don’t let them procrastinate.

10). Once the product launches successfully, start working on supporting products (maybe even a membership site) to get customers to stick with the program and purchase future products from you in the future.

11). Promote high-quality related affiliate products to your customer list that will help them get more results. For example, I love promoting Isabel De Los Rios’ meal plans to my fat burning workouts list.

12). Be prolific. Don’t stop creating content, having sales, producing follow up products, gathering affiliates, doing interviews, or anything that could promote your product. Always be HUSTLING!

Follow those 12 steps and you’ll have the perfect product,

Craig Ballantyne, CSCS, MS

PS – By the way…

…my favorite tip is #12. I just love creating new things and getting new solutions out to my readers.

This week I’m launching a new Kettlebell program at www.KettlebellWorkouts.com with OSP Mastermind Member Chris Lopez, and next month I’ll be launching a new Internet program called “OnlineSecondPaycheck.com”.

More details to come…