Your Internet Lifestyle

I wrote most of this on the plane last week coming back from Tampa. As I boarded the plane after just 3 hours sleep, I expected to doze off pretty quickly, and for most of the 2.5 hour flight.

But…

I bought a copy of Fast Company, one of my favorite magazines, and the articles in that issue got me so pumped up and had my mind racing full of ideas that I wanted to share them with you.

Basically, over the last 2 months I’ve been at Mastermind meeting after Mastermind meeting and I truly believe I’ve seen the Future of Internet Marketing.

And it’s all about LIFESTYLE.

I’ve been talking about the need for experts to put a new twist on things for over a year now, and I think that the more you can use humor, personal stories, and even descriptions of daily activities, the greater you will succeed.

Vince Del Monte’s readers want more than just fitness info, they want to live his life.

Carrie Wilkerson’s Twitter followers want more than just business advice, they want to know how she lives her life.

And you’re readers want more than just your expertise, they want to know how you live your life.

Essentially, people will pay for access to your life if you are interesting and you can help boost their self-esteem (by offering them better fitness, more dates, increased income, etc.).

Like it or not, that’s where we are in this world, and the website owners who “get that” are going to build a killer business.

If your website can provide “VIP Access” with a “Proven Guide to Success” for what your niche market wants, you’ll be set.

I’d also mix in “user generated” content into the site so that your clients get maximum interaction with you and your VIP group, and they’ll get involved in something that they’ll never want to give up.

So whatever market you’re in, get out there and become the online authority site in the industry that is exciting and addictive to be involved with, and you’ll be the leader of your industry.

That’s essentially my Entourage Marketing strategy covered in the Online Second Paycheck System.

Click here to get your Online Blueprint to success

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Filed under internet marketing by Craig Ballantyne

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Comments on Your Internet Lifestyle »

November 5, 2009

Nate Green @ 12:06 pm

Excellent post.

My blog is still pretty “small scale” right now and I’m in the process of optimizing everything, but I’ve noticed that whenever I add a personal story, little jokes, or somehow give my readers a glimpse into my life them more comments and emails I get.

It’s funny; I think I get about half fitness questions and half lifestyle questions.

Some of the best advice I ever got was from Tim Ferriss. He said that the best way to connect with your reader was to talk to him or her like the two of you are sitting in a bar after two beers.

I’ve even started to get more personal in my Tweets and Facebook updates, and it’s working well.

-Nate

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November 17, 2009

Craig Ballantyne @ 12:01 pm

Nate, that’s exactly right, and you’re going to do amazing with your blog if you continue that way. Lots of guys look up to you, and would love to be doing exactly that – sitting, chatting, and learning from Big Dog Nate over a beer. Nice!

craig

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