17 Big Lessons from the OSP Mastermind Meeting

Just finished up the first of three yearly meetings with my Online SuperProfits Mastermind group here in Toronto. From intense brainstorming to partying in a private box at the Raptor’s game, we had a darn good time…and an incredibly productive meeting.

We had MMA experts (what a huge market they are about to work with – exciting stuff!), the #1 female sports training expert, a couple of guys in the busy guy’s fat loss market, the #1 muscle building author, and another fitness expert about to bring bodyweight workouts to the mainstream.

It was a powerful session, and its always awesome to see a new coaching client have their eyes opened to the incredible potential and how many people they can help on the Internet.

Too many trainers are stuck in the 8-12 client per day mindset, and don’t realize they can help 8,000-120,000 people per day online! Most experts don’t think BIG enough, and this holds them back and keeps them stuck in a rut.

If you want to succeed you MUST get outside of your business and mastermind with folks who are a level above you, and who can make you see the amazing potential in your business.

But if you just stay at home and do the 6am to 6pm thing five or six days per week, guess what you’ll be doing in 3, 7, and 10 years from now? It won’t be living the life of your dreams, that’s for sure.

At the end of our meeting, we sat back and kicked around the biggest “A-HA!” moments from the meeting, and while I can’t share the specifics with you, I can give you 17 of the most important lessons we got during our meetings.

When we meet again in September, I bet these folks are going to be rocking the fitness world with their success stories. So if you’re in the over forty female fat loss niche, the MMA market, or the bodyweight fitness scene, LOOK OUT, because I know exactly who is going to be the leader in those industries in just a few short months.

I wouldn’t want to be their competition!

So here are the 17 secrets that will be guiding them to big time success.

1) Be clear with your offer

2) Build your community & get their feedback on everything you do

3) Survey your list for product ideas and how they want content delivered

4) Build hero stories (your own and your clients)

5) Think outside of what interests you…you are not your client! Don’t force your “good idea” on an audience that doesn’t care!

6) Focus on applying the OSP Entourage Marketing SEO and backlink secrets

7) Set up a word press blog (so simple, yet so effective)

8) Create more entry level priced products

9) Create “bridge products” that work better with a Joint Venture partner’s list

10) Contact list more frequently with great content

11) Work on creating a higher priced product because many past customers want more of the same info

12) Focus on your unique ability and outsource the rest

13) Provide more content through entertainment (and be more of a celebrity than an authority)

14) Fail forward fast…TAKE ACTION…do NOT procrastinate

15) Break down goal yearly income into goal daily income and develop a plan to hit the daily goal, rather than focusing on an abstract yearly goal

16) Film and record everything (HUGE lesson from Vince DelMonte)

17) Create a daily, weekly, and monthly task schedule and eliminate the clutter and focus only on the “big deal” stuff. Don’t get stressed out by the little things that don’t really matter. Think 80-20 rule.

Overcoming the “overwhelming number of opportunities & work” was a HUGE issue among the group, but Tip #17 eased a lot of minds, especially when I showed them my simple checklist spreadsheet that keeps me sane while still pumping out a TON of content for my site, my member’s area, twitter, SEO, and article marketing.

I’ll be sharing that checklist in the May OSP Inner Circle newsletter,

Craig Ballantyne, CSCS, MS

PS – Grab your free copy here:

=> Click here to get your copy of the May SuperProfits Inner Circle newsletter

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Comments on 17 Big Lessons from the OSP Mastermind Meeting »

April 9, 2009

MakeMoreMoneyOnline.com @ 4:30 pm

I forgot one…

#18 – Track your numbers. It is the only way you can truly know what is working and what is not working in your business.

Too many website owners are guessing and working off opinion, not fact. And thats why they are struggling!


[Reply to this]

Dale Buchanan @ 4:36 pm

Good stuff. Thanks Craig

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April 10, 2009

BabyBumpFitness @ 12:36 pm

Craig, why word press, you had said blogger before in the osp dvd’s. Is there a dramatic difference between the two. Thanks for info


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Daniel Munday, Sydney's Fat Loss Expert @ 9:30 pm

Hey Craig,
nice tips.
just a question and maybe something you can answer in the OSP newsletter – When you use the keyword search tool, is there a good number of searches a month guide so you know whether an idea has potential for a particular market or not? Obviously you can survey your list but to get a wider idea?

thanks mate!

[Reply to this]

Craig Ballantyne, CSCS, MS @ 9:33 pm

Hi BB,

These days Wordpress is hands down the best. More details coming in the May OSP newsletter. A step by step guide to blogging.


[Reply to this]

Craig Ballantyne, CSCS, MS @ 9:34 pm


5000 searches is a killer keyword. 1000 is probably too little.

[Reply to this]

April 13, 2009

Daniel Munday, Sydney's Fat Loss Expert @ 5:58 pm

cool thanks mate, appreciate it

[Reply to this]

April 14, 2009

Stephen Cabral @ 5:11 pm

Hi Craig,

Great insights!

I especially like #15. Break down goal yearly income into goal daily income and develop a plan to hit the daily goal, rather than focusing on an abstract yearly goal.

I’m not big on 3 and 5 year plans since new projects are always coming up and plans change so fast with new opportunities…

Keep up the great work,
Stephen Cabral

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