3 Things NOT to Do

Hanging with my OSP Mastermind group in Toronto today…we just finished up our last presentation and then we’re off to a private box at the Raptor’s game tonight.

There was a lot of cutting edge tips on blogging secrets, video marketing, product launches, and good ol’ email marketing.

At the start of the day, I also shared the 3 things experts must NOT do if they want to succeed online. Here they are…

1) You must NOT create the wrong product.

Pretty obvious, right? But too many fitness pro’s make this mistake, even though I’ve been a broken record warning against it. You can’t force a square peg into a round hole. You can’t force a product on the market. That’s the hard way.

Do things the easy way. Find out what the market wants and give it to them. It’s so easy! One of my best OSP students had been Isabel De Los Rios who went from 0 to $20K per month by filling a hole in the market. Genius idea on her part, and then simple execution of the OSP strategy.

Take a look at her site at: => The Diet Solution Program

2) Do NOT pick a bad domain name

Do NOT pick a name that you have to spell out or explain. Don’t be “too cute”.

Here’s the right way to do it…

- keep it short
- use keywords
- make it memorable
- make it explain what you are offering

The best example is Eben Pagan’s, “DoubleYourDating.com”. Short, with keywords, memorable, and explains what it offers.

3) Do NOT try to create a business with a BIG idea

Let’s be honest. There are a LOT of folks like you and me out there trying to do the same thing…

…trying to sell short workouts to busy folks. Big deal. What makes you different? You gotta have a big idea. You can’t succeed without one.

4) Bonus tip – Do NOT procrastinate.

TAKE ACTION. Get it done. Another one of my OSP Mastermind superstars is Kim McCullough, and this girl gets it done. No holding her back.

Another champ of Taking Action is Vince DelMonte. Watch these folks. Study what they are doing.

Learn from their success.

And you CAN do it too!

Looking forward to hearing about your success,

Craig Ballantyne, CSCS, MS

PS – My Original OSP Seminar is now SOLD OUT.

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Comments on 3 Things NOT to Do »

April 9, 2009

Tom Godwin - Personal Trainer Manchester @ 4:27 am

Great Post!

Love Number 4, think this one is key to most of us. If you have something to do get it done, don’t put it off!

TOM Godwin
Foresight Personal Training Manchester

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