How to Use Twitter – Part 2

Twitter is going to get even more popular in 2009 and online networking will become more important than ever.

In Jeffrey Gitomer’s “Little Black Book of Networking”, he gave these fundamental networking tidbits:

1) Get in front of a lot of people

2) Get in front of the right people

3) Find a way to help these people

4) Always prepare for networking events

5) Use your time wisely at networking events

Applying that to Twitter, those translate into:

1) Follow a lot of people to help build up the number of people that follow you.

2) Connect with the popular folks on Twitter and help them out.

3) Give great resources consistently. Be remarkable. Become the “go to” authority for a specific niche.

4) Create lots of great free content that shows you care about helping people.

And here’s the great thing…

You only need to spend 10 minutes twice per day on Twitter.

Go on, follow some people, reply to anyone who has contacted you, post some good tips, and then get back to work.

Helping you make sense of social media for your business,

Craig Ballantyne, CSCS, MS

PS – Follow me on Twitter at:

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Comments on How to Use Twitter – Part 2 »

April 26, 2009

Joe @ 9:03 am

Awesome idea having a dedicated url to your twitter account!

I think it's a great idea to have trainers tie in their websites to their twitter & facebook pages. For example, I have my & redirect straight to my facebook and twitter page. It makes it much easier.

Awesome stuff!

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Doug G @ 2:17 pm

Awesome tips and summary – Hey Craig, I have a networking event coming up at the Fitness Business Summit – Do you have a quick tip for how to spend my time there?

I’m thinking, I should obviously be talking and meeting a lot of people and, like you said, looking for ways to help them.

Sometimes, I get the feeling that since I haven’t ‘made it’ yet, how can I help someone who is where i want to be??

Just me thinking out loud — I love you blog and tips, so keep up the excellent content.


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April 27, 2009

Scott Umberger @ 8:18 pm

Gitomer is the freaking man! I’ve been reading his stuff for almost 10 years now! Great thoughts Craig!

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April 28, 2009 @ 4:59 pm

Hey Doug!

Just go, have fun, and be a cool cat. People like to do business with their friends, so just make a ton of friends and don’t worry too much about the rest. Just get started. By going, you’re already on the right track!


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