Sliced Bread and Other Marketing Delights by Seth Godin

Do you ever feel like you have a million dollar idea, but instead of profiting from it, the idea never really catches on? Well, you aren’t alone and in “Sliced Bread and Other Marketing Ideas”, Seth Godin disects this current problem and offers his thoughts as we move into the ‘century of idea diffusion’.

Things used to be so much simpler when we had TV and other media to share our ideas, but nowadays many entrepreneurs are struggling to adapt. Today, consumers are plagued with far too many choices and just not enough time and so in order to win in this business, Godin recommends figuring out how to get your idea to spread.

How do we do this?

Simple, we produce something that is REMARKABLE. In today’s world, what gets done, what get’s talked about, and what gets purchased is if you have something that it going to stand out and make people want to ‘remark’ about it.

Godin further suggests that we should even go so far as to STOP marketing to the early & late majority altogether. These people don’t care about what you have to offer and so they will simply ignore you. However, the real source of income is with the people who display obsessive behaviour – the innovators and the early adopters.

In explaining his reasoning, Godin likens the innovators and the early adopters to that of ‘Otaku’. A term coined in Japan, ‘Otaku’ is when a person living in Tokyo will travel accross the city simply to try out a new rameon noodle house….because they are that crazy about rameon noodles.

So, if there is one thing to be learned, it is that you need to find a group that has ‘Otaku’. And if you are able to locate these people, then you will find that they have a deep passion for what it is you have to say, and thus, much more likely to tell their friends and spread your idea.

If you would like to check out Seth Godin’s video in its entirety, then follow the link below:

http://www.ted.com/index.php/talks/seth_godin_on_sliced_bread.html

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