The Little Fitness Expert Who Could

header 750 The Little Fitness Expert Who Could

With apologies to the “Little Engine that Could”, today we’re going to talk about the “Little Fitness Expert Who Could”.

He never, ever, EVER gave up. And that’s why we’re featuring him today.

After all, if you want to live the Internet Lifestyle, making money online while having more time for your family, health, and hobbies, than you must never EVER give up on your dream.

There will be growing pains, maybe a few struggles at the start, and you might even have to “kill” a business you’ve put a lot of time into in order to find the right one that succeeds, but no matter what, you must never give up.

You can’t stop working towards your goal. You can’t stop investing in your future.

As personal development legend Brian Tracy says, “If you wish to achieve worthwhile things in your personal and career life, you must become a worthwhile person in your own self-development. Invest three percent of your income in yourself (self-development) in order to guarantee your future.”

So I’d like you to meet Chris Lopez, an Online SuperProfits Inner Circle member from the start, and one of the trainers who was at the exclusive OSP Entourage Marketing Seminar last November…

CB: Chris, tell us about your business…

I’ve been a personal trainer for 12 years working in all settings (w/competitive athletes, in commercial gyms, with small PT companies and finally my own business). I’ve got a BSc in Human Kinetics from the University of Guelph and am a CSCS through the NSCA.

I started in the Fitness Internet Marketing world in November 2007 with the evolution of the FitAndBusyDad concept while at the first OSP Seminar.

In July of 2008 I launched


I also have a blog at


A community site at


A youtube channel at


AND I am working on my new site/project called the

CB: Awesome Chris. You are TAKING ACTION, just like all the other success stories in the world. So how did you get started with the Busy Dad idea?

This all started when I realized that my security was dependent on other people (ie. my clients).

As a trainer, as we all know, if you don’t work, you don’t get paid. That’s a huge problem when your kid is sick and you have to take a day off to take them to the doctor or to stay home with them.

Coming to this realization, I was assessing what steps I needed to take to get out of the time-for-money cycle.

There were a few options (like opening my own gym or leaving the industry that I love altogether in search of “security” – I think everyone’s now realized that there is no such thing as “security” in the corporate world given the state of this economy) and then one day, I get a personal email from a friend of mine that used to work as a trainer at a company that we both worked for.

He said that he was putting on a seminar in Palm Beach, Florida back in November of 2007 and thought that it would interest me. Having seen him go from frustrated trainer up at 4:45am everyday to Internet Marketing Mogul, I knew that I could probably learn a thing or 2 from him.

So, after convincing my then pregnant wife and 3 daughters that it would be a good idea that daddy take 5 days off to go to Florida without them, I signed-up for the seminar, and the rest is history.

I’ve gotten a lot of help from this guy and he’s been my business coach ever since. Maybe you’ve heard of him? His name is Craig Ballantyne…it was a classic case of “when the student is ready, the teacher will appear”.

One more note that I’ve learned about “security”…the likelihood of success is much higher when finding “security” is left up to you and put in your hands.

With my online business now, the only person who will dictate how well I do, or to an even more extreme, whether or not I pay the mortgage this month, is ME.

CB: Thanks for the kind words Chris. A lot of folks reading are where you were 15 months ago, so tell them what were the common mistakes you were making so they can avoid them.

My biggest mistake was not implementing my ideas fast enough – “the speed of implementation”.

Due to circumstances beyond my control, but still NO EXCUSE, I delayed the launch of my ebook and products and sat there complacently as others got into the market before I did.

Another mistake that I made was not being systematic enough with my business. I had dinner with our friend Brad Pilon the night before the Entourage Meeting and we determined that the secret to the success of almost everyone we knew who was doing well on the Internet world was the use of systems.

There’s a formula to everything.

Once we figure out the formula, if we’re able to replicate it and an apply it to our individual businesses, success is almost a sure thing. That’s why the OSP newsletters are so valuable.

You divulge a lot of your formulas and systems to all of us and show us what works. That saves us the agony of doing the trial and error thing and cuts our learning curve in half (if not more).

CB: Cool, I agree with you, it sure is better when someone else makes the mistakes and warns you! But I’m cool with being the guinea pig for thousands of trainers who want to make money online. Alright, so how did you improve your online business?

1) Implementing systems into my workday is how I overcame a lot of the mistakes I made. I find that if my day is planned, then I can get a lot more done and don’t procrastinate or get distracted (as much).

In fact, and this one’s for all busy parents, being a busy dad of 4, if your WEEK isn’t planned then you’ll find that there will be a lot of obstacles to get over to get things done.

Mind you, if you’re a parent, you’ll know that there is no such thing as a plan “set in stone”, but if you stick to it as closely as possible, you should see a big increase in your productivity.another way that I saw a huge improvement was making sure that I was associating with the right people.

2) I’ve made it a point to attend every seminar, mastermind meeting, function, etc where I knew that people with whom I would like to be associated with would be.

3) I seek out the individuals with whom I’d like to try to get to know better, introduce myself and hopefully keep in touch with. I’m a firm believer in the saying that your income is an average of the 5 people with whom you associate with the most, so I try to keep my business inner circle limited to those who are where I would want to be professionally and keep in close contact with them.

CB: Killer tips Chris. I encourage everyone to copy those, print those out, and keep them nearby to review every day! Those are the keys to success. Now Chris, we both know this market is getting very competitive…so how did you set yourself apart?

I try to differentiate by being the “Dad Lifestyle Guy”.

There are other training programs out there for busy dads or busy parents, but being in shape is only one aspect of being a dad.

Remember, there’s a HUGE difference between being a FitAndBusyDad and being a FitAndBusy”Guy With Kids”.

I always say that I’m a dad before anything else.

Truthfully, it’s easy to lose fat and get in shape if you’re single, or even, dare I say, if you have 1 child. But add 2 or 3 or more kids to the mix and finding time for yourself all of a sudden becomes a challenge…that’s where I think I fit in.

I try to make sure that my products and ideas transcend fitness and really go into what it means to be a Dad who is fit, lives a healthy life, makes time to spend with his wife and kids and makes enough money to support his family while doing what he loves….it’s basically my life and my goal is to be the resource for other dads to turn to create a similar lifestyle.

I’m not quite there yet, but the journey is amazing so far and I’m loving every minute of it.

CB: Powerful stuff. I’m big on using celebrity in marketing, how have you done that?

First, I read “Tribes” by Seth Godin. If that’s not a motivational book to get up off your a**, take the reigns and lead, then I don’t know what is. It made me start a community site and be the leader/celebrity to motivate and educate my “tribe”.

Second, I try to be as raw and as transparent as I can in all my communications – blogs, emails and especially VIDEOS.

I communicate what goes on in my life and you can see that in the pictures I post or in the videos where my kids are running rampant while I’m trying to do an ab circuit demo. It’s all true. My life is crazy!

Third, and this one was the toughest – I stepped out of the shadows, as you would put it. It was hard for me because I’m a natural “pleaser” and I used to care a lot about what other people thought of me and my products.

But I’m at a point right now where I’m really confident with the stuff I put out there and know that what I’m doing is REAL and incredibly effective. I’m more confident in myself. Maybe it’s from being a dad and the “protector” of my family or maybe it’s because I really only care about what my family thinks of me now or maybe it’s because I’m not afraid to alienate people anymore.

Who knows…I’m just in a good place.

CB: Great stuff Chris. If I may be so blunt, I believe that “stepping out of the shadows of other trainers” is the #1 thing that 95% of trainers need to do. Quit quoting other trainers…and stand up and say what YOU believe! Alright, to finish off, what was your biggest lesson from the OSP Mastermind and Entourage seminars?

The big lesson that I learned was That the WHOLE is greater than the SUM OF THE PARTS.

This held true at OSP and still holds true at the Mastermind Meetings.

Let me explain….at OSP, if you remember from the DVDs, I got up in the Hot Seat and pitched my idea to the group. The admitted initial reaction was a collective “BORING”!!!

But as we (and by “we” I mean the group of 40 or 50 that were present) started to talk and the idea started to evolve, more and more people started getting involved in the creative process.

The power of everyone brainstorming ideas helped the idea of “20-minute workouts for busy dads” evolve into what’s now FitAndBusyDad – the workouts are only 1 element of the whole picture.

I (with the help of the group) took the idea of selling a fitness ebook and decided that it would be much more beneficial to get my personality and life involved with the product to create something unique – I don’t know any other young, fitness and health nuts with 4 daughters…do you?

It’s as though the project was injected with life (or a life, as in my life) and that’s how it took off.

CB: Awesome, the power of the Mastermind is life-changing. You like those meeting, right?

The same thing happens throughout our Mastermind Meetings. Being “trapped” in a room with like-minded individuals forces everyone to get a little more creative and thus help the other individuals in the group with ideas for their businesses that never would have been thought of.

It’s the power of the collective. There have been so many breakthroughs and “a-ha” moments in our MM meetings that it’s scary. We’ve seen 3 or 4 individuals really take off with their businesses after having virtually no website at all in place on Day 1.

It really is amazing, and again, the bulk of the breakthroughs was just the group encouraging the individual to use more of their life or “their story” in their product and SPEEDING EVERYTHING UP AND GETTING OUT THERE!….that said, I guess the BIGGEST LESSON is that “People buy People”.

So inject as much life and personality into your product/branding and you’re more likely to succeed…just make sure that you’re true to yourself and that you’re not trying to be someone you’re not – people will see right through that.”

CB: Chris, this is great. I can’t thank you enough for opening up on this. You are true inspiration to all the trainers who are just getting started. Please keep being a HUGE inspiration to them.

Here’s to everyone’s success,

Craig Ballantyne, CSCS, MS

PS – I’d love to see you in New Jersey…

for the next 2009 OSP Entourage Syndicate Marketing small group seminar on March 12 and 13th.

You’ll get my latest traffic strategies, time management secrets that allow me to get a huge amount of work done while traveling the world, and the power of the Mastermind when you hit the hotseat.

Plus, you’ll get Zach Even-Esh to whip you into a frenzy with his “Kill It” marketing message. You’re going to leave that event so jacked up and ready to succeed, we’ll have to hold you back from running through the walls.

Visit this webpage for more info:


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Comments on The Little Fitness Expert Who Could »

February 8, 2009

Kirk @ 10:08 pm

Craig and Chris,
I’ve been following TT and the Fit and Busy Dad story for a while. Thanks for your guidance, leadership and openness on the subject. As a dad of 2 little ones and owner of my own PT studio, I’ve come to expect fast quick workouts as the norm and both of your perspectives have helped. Thanks again!

[Reply to this]

February 9, 2009

FitAndBusyDad @ 10:08 pm

Hey Kirk

Thanks for following “my story” online as it evolves. I’m sure you can appreciate the amount of work it takes to be an active and involved dad and a business owner.

If you ever need any help or advice or want to talk shop, drop me a line anytime!


[Reply to this] @ 11:30 pm

Great stuff Kirk and Chris. You guys are inspirational role models for your children and other trainers. I’m proud of you. Stay strong!


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February 10, 2009

Tracy Benham @ 12:44 pm

Thanks Craig for sharing Chris’s progress and with us.
I think we all knew he was going to be a big success after meeting him at OSP in Fl.
It’s good to know I have another great resource to promote to my readers and viewers.
Keep it coming, as they are so many great guys that would love to follow your blueprint on how to be a Fit Dad (while being super busy)! Congrats to you both on your continued and growing successes.
Tracy Benham
Sports Health Exercise LLC
Active Health Network

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