Big Money Making Mistake

No one is immune to making big money mistakes. Just look at the biggest soft drink company in the world and the mistake they made…and how much money they lost.

Back when I was a kid, the “new” Coke came out. I actually liked it. But if you know how the story goes, you’ll remember that the new Coke didn’t last long.

You see, Coca-Cola made the same mistake that many trainers make, and one that a trainer friend of mine almost made as well.

Coca-Cola thought they were smarter than the market and figured they’d give people a product that NO ONE asked for.

Big money making mistake.

Imagine putting your entire life into something that no one wanted.

But many trainers spend time and money creating products that don’t sell…simply because NO ONE really wants them.

Folks want practical “how-to” and “I can use this right away” info, not 200 pages of theory. I’ve watched too many trainers go broke promoting products that folks just don’t want. It’s sad. But also un-necessary.

So how do you avoid this mistake?

Simple, ask your readers and your target market what they want. Find out their biggest problem and offer them a solution.

You can have everything else in place – lots of traffic, great credibility, and an easy to use website…but if you drop the ball with your product, you’ll be no better off than if you didn’t have a website at all.

Take some time this week to interact with your market. If you have an email list, send out a survey. If you run a bootcamp for your target audience, spend 5-10 minutes after the session chatting with your ideal target audience and listen to what they have to say.

Doing this will practically create the product – and the sales copy- for you. It’s that simple.

Ask and you shall receive,

Craig Ballantyne, CSCS, MS
Click here to make more money online

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