3 Major Money Making Mistakes

Here are 3 more BIG mistakes you have to fix on your website.

1) Don’t reinvent the wheel.

Don’t use crazy color schemes, or oddball prices, or a messed-up structure. The reason why so many sites look similar and use the same set-up is because that is a time-tested PROVEN formula.

Don’t try to be artsy. Don’t try to be cute. Save that for birthday cards, not sales.

2) Make sure your headline doesn’t suck!

Every copywriter will agree that your headline MUST capture the attention of the reader and get them to read more of your site.

If it doesn’t, the headline has failed and that reader has gone bye-bye.

So don’t just put down the first thing that comes to mind. And make sure it makes sense to more people than just YOU!

Spend an hour writing out 50-100 headlines. Be creative. Then sleep on it, come back and work on the headline some more.

Once you pick one, read it out loud. Have prospects read it. Get someone to give you brutally, honest feedback.

3) Spend a little money getting professional artwork done for your website and products.

Having cheap looking websites and e-book covers that look home-made will decrease your sales.

On the other hand, my mentor Tom Venutotold me a pro e-book cover will increase sales 10-20%.

Plus, if you are doing the e-book covers yourself, you have yourpriorities all messed up.

Did you go to University for 4 years to spend time sitting in front of a computer playing with images and graphics?

I doubt it. Not that there’s anything wrong with that, but as a fitness expert, it’s a waste of your precious time.

For professional, sales-boosting images, I use the crew at:
=> http://www.ProEbookCovers.com

Still more mistakes and tips to come on Wednesday…

Now is not the time to be cheap or lazy,

Craig Ballantyne, CSCS, MS

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