Personality Helps You Make More Money Online

Every day I review insider money making material from Yanik Silver, Ted Nicholas, Dan Kennedy and Frank McKinney. And today, I’m going to share with you 3 of their best tips, plus how I incorporated their ideas into my business to make more money online.

1) “Develop and build your business’s personality that stands out. People want to buy from people.” - Yanik Silver

2) “The world does not reward average people so I will be extraordinary.” – Ted Nicholas

3) “Create a new voice to send marketing messages.” – Dan Kennedy

And a little bonus…

4) “Think outside the bun.” – Taco Bell

So what did I do with this advice?


  • I created a new voice (note that the email came from “their belly fat” and not from Craig Ballantyne!)
  • I added a lot of personality (more folks wrote back loving this email than ever before)
  • I wrote one of my most creative and legendary (and successful – in terms of daily sales) emails to my Turbulence Training readers just after Labor Day last summer…

…and here it is…so “Think Outside the Bun” and see what creativity and personality can do for your business…

PS - Notice how I’m still getting mileage out of this now? Lesson: Always repurpose your content!

PPS – Yes, the reference to the Texas state prison offended a few, but the message would be incomplete without it.

PPPS - Yes, I know that the real term is, “Think outside the box”. But I gotta give credit to Taco Bell for that one…much better marketing than the talking Chihauhau.

Subject Line: A Letter From Your Belly Fat


This is a letter from your ol’ pal, belly fat.

We had a great run this summer, didn’t we? Lots of good times, great food, and plain ol’ sitting around eating too much.

Well, I’m thinking about sticking around another year if you don’t mind.

But you might need to get a bigger pair of pants, as I was thinking about expanding my place down here. So do me a favor, avoid that interval training you were thinking of doing.

The last time you did that stuff, I nearly had to look for a new place to live. I felt like the Wicked Witch of the West in the land of Oz. Did you hear me yelling, “Help me, I’m melting!”? Instead, stick to that slow cardio stuff.

Sure, the cardio gets us a little sweaty, and the ol’ brain up there thinks it’s doing “a real fat burning workout”, but slow, boring ol’ cardio is never enough to melt me outta here.

Another thing, keep listening to those experts who say strength training doesn’t burn body fat. Since research shows they’re wrong, if you added strength training to your program, you’d practically need to throw me a going away party!

After each one of those Turbulence Training superset workouts you tried last January it felt like someone lit a match under our collective butt. I was burning up down here! But boy oh boy, I sure was glad you gave that up and went back to just lifting utensils and not dumbells.

Otherwise we wouldn’t have been able to celebrate another summer together this year.

Sometimes I wonder, what did you ever do in college without me, your trusted belly fat? Back then, you were probably one of those people that couldn’t wait to get to the beach to show off your body, not like these days.

Nope, stay in the shade and keep the cover-up clothes on, that’s the way to go now. Besides, its a lot closer to the cold beer and the BBQ when you’re sitting in the shade avoiding all the fun down on the beach.

Well, it sure was good catching up with you.

I’m sure we’ll be in touch more often, as long as you stay away from that Turbulence Training workout routine. Brings a tear to my eye whenever I even think about that workout program and all the belly fat it’s burned. Heck, it’s fried more belly fat than a Texas state prison.

So again, if you want to keep your dear old belly around for another year and another summer, don’t use Turbulence Training – otherwise, its all over pal, and you’ll never see me again.

Belly Fat says, “Don’t use this” ==> Turbulence Training

Your friend and spare tire,

Belly Fat

PS - Seriously, don’t go near that Turbulence Training program unless you want to see me, Thunder Thighs, Manboobs, Jigg Lee Arm Fat, and Luv Handles pack our bags and hit the highway.

It will be a sad farewell, and you’d be stuck with ripped abs, gorgeous glutes, and toned arms, and you know how much attention those guys get from the opposite sex. Who needs it, I say.


PPPPS – One more quote from you today…

“Don’t let others deter your entrepreneurial passion or enthusiasm.” – Frank McKinney

Instead of hanging around folks complaining about the RECESSION, or falling houseprices, or rising gas prices, you need to be MASTERMINDING and hanging around other like-minded folk who want to reach and help more people online while building a business that supports your chosen lifestyle.

So join me and 10 other enthusiastic folks who are serious about creating a long-term business on the Internet at my small group coaching meeting this December.

Click Here to Learn More & Apply for one of the 8 remaining spots

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Comments on Personality Helps You Make More Money Online »

July 17, 2008

George Louris, CFT @ 10:08 am


GREAT piece of writing. Well done! Your emails often inspire my own daily writing to my clients. Thanks for the inspiration.

[Reply to this]

July 20, 2008

Craig Ballantyne, CSCS, MS @ 5:08 pm

Thanks George, I appreciate the feedback!

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