Why You Need to Create Experiences for Your Customer

Every morning I review six different documents featuring inspirational and instructional advice from some of the top marketing and motivational people I have heard or met.

The first thing I do is review and reflect on one of the Kekich Credos. I’ll talk more about those in the future, but I highly recommend searching out a copy of Dave Kekich’s 100 credos to guide you through your life and business.

In fact, everyday I review one credo, and write about how the credo relates to fat loss and business. I hope to put this into a mini-booklet one day. Stay tuned.

The second document I review is a list of 20 daily affirmations from legendary copywriter, Ted Nicholas. They are short, funny, and help you get your “head on straight”. For example, today’s affirmation was simply, “I feel terrific”. Ted actually recommends reviewing all 20 everyday (as he does before he starts writing), but I just focus on one. Number six makes me laugh every time I read it.

The third document I read is a list of 10 things Dan Kennedy suggests you do every month. Since I review one thing from this list everyday, I get through his list 3 times per month.

Today, it was “Create experiences for your customers”.

Why is that important?

Because your customers like to do business with people who are fun, friendly, and unforgettable. They have a lot of choices, so you have to give them a reason to choose you everytime they need your product or service.

In my business, I’ve created experiences by…

1) Building the most positive fat loss social support membership site on the Internet

2) Holding Transformation Contests for men and women on my fat loss program

3) Holding an Online Business Transformation Contest for fitness experts who have fitness info product websites

4) Creating “Challenge” workouts where folks can compare their results to others (and to their own past performances).

All of these are little steps that get folks involved, excited, and having fun.

If you can do that, you can increase the length of time your clients stay with you.

Creating experiences is even easier to do offline in your training studio or “bricks and mortar” business.

So have fun. Think of ways you can involve folks. Get them excited to see you.

Tomorrow, I’ll cover the 3 other documents and the three “to do tasks” that I review and finish first thing in my workday, before any email is checked.

Helping you make more money online,

Craig Ballantyne, CSCS, MS

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